Shopper Marketing Manager for Home Improvement Products

Job Description:
- Deep dive and understand Customer Strategy including customer shoppers, competitors, financial metrics, space management principles, and communication channels/ecosystem.- Develops a solid understanding of category performance in customer including 3M share vs competitors.- Collaborates with Channel Sales teams to formulate Customer Plans/ JBP including NPI, Range Reviews, Demand Generation.- Develop and implement customer range reviews to win the shelf and drive portfolio strategy in collaboration with sales and CDM- Use customer and shopper insights/data to drive retailer ranging, planogram, merchandising and online ranging decisions.- Manage Country Channel Ad Merch budget aligned with Category Demand Generation to execute Customer programs in channel (Thru Channel/In store focus driving purchase and conversion).- Develop NPI channel execution plans and work with Category Development team to drive demand generation programs to achieve and exceed OP target.- Leads the creation, execution and measurement of Customer marketing plan including media and comms, digital, in store displays and promotional calendar.- Builds relationships with key customers including marketing and digital teams.- Manages & maintains customer content & website with Consumer Experience team.- Ensure compliance of brand guidelines when executing customer programs (online & instore).- Develop and manages MDF programs including budget management.- Undertakes analysis on marketing initiatives and ROI and makes recommendations for future optimization. Evaluates the financial viability of various marketing tactics including promotions and displays.- Adoption of CBG Forward operating model. Cross functional collaboration, teamwork and alignment between sales and marketing (communication, teamwork, relationships)- Alignment to 3M cultural values and policies including respectful workplace and code of conduct.

Qualification:
- Bachelor’s degree in Marketing, Business, or Commerce (or related field) — essential.- Postgraduate qualification in Marketing, Communications, or Category Management — desirable.- Proven experience in Shopper Marketing, Category Management, or Channel Marketing within FMCG or Consumer Goods environment.- Strong commercial acumen with understanding of customer strategy, shopper insights, and financial metrics.- 3-5 years’ experience across Category Management, Shopper Marketing, and Brand roles, collaborating closely with Sales, CX, and Field teams to deliver customer growth plans.- Strong background in data and insights analysis to inform portfolio strategy, planogram optimisation, and secondary location execution.- Demonstrated success in translating shopper and retail insights into actionable category, merchandising, and marketing strategies that drive measurable business results.- Proficiency in data analysis tools and digital marketing platforms preferred.- Strong knowledge of shopper and customer marketing principles, including category management, trade marketing, and brand activation.- Understanding of retail dynamics, space management, and financial levers that drive category performance and customer profitability.- Skilled in data analysis, shopper insights, and market research to inform strategy and execution.- Experience developing and managing integrated marketing programs across digital, media, and in-store channels with proven ROI outcomes.- Proficient in using data tools and reporting dashboards to monitor sell-in/sell-out performance, compliance, and ROI of marketing programs- Strong analytical capability to interpret shopper, sales, and retail performance data and translate insights into actionable marketing and merchandising strategies- Proficiency in cross-functional collaboration, budget management, and project execution within an FMCG or consumer goods environment

Worker Type: Permanent

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