Brand Strategist

**About Us**:
At Mugshot Creative, we specialize in strategic branding and marketing for purpose-driven businesses and non-profit organizations. We’re passionate about helping our clients connect with their communities through authentic, compelling brand identities. Our team believes in challenging the status quo, pushing creative boundaries, and creating strategies that resonate with audiences.

**The Opportunity**:
We’re seeking a skilled Brand Strategist to lead a rebranding project for one of our non-profit clients. This is a strategic role focused on refining the organization’s identity and strengthening its connection with the community—not a design position. You’ll shape the brand’s tone, voice, and messaging while aligning the client journey and digital presence to create a cohesive, impactful brand experience.

**Key Responsibilities**:

- **Define Brand Voice & Tone**: Create a distinct and authentic brand voice and tone that reflects the organization’s mission and resonates with target audiences across all channels.
- **Build a Messaging Framework**: Develop a cohesive messaging strategy that captures the organization’s values, mission, and impact. Tailor messaging for different audience segments to maximize relatability and engagement.
- **Strategic Audience Connection**: Collaborate with stakeholders to understand the community’s values, needs, and aspirations, shaping a brand identity that genuinely resonates.
- **Website & Content Alignment**: Ensure that the organization’s website and digital presence align with the new brand strategy. Develop guidelines for consistent, impactful content across all digital channels.
- **Map and Refine the Client Journey**: Identify and map out each stage of the client journey, implementing improvements to enhance client satisfaction and streamline interactions.
- **Community-Centered Positioning**: Develop a brand positioning strategy that emphasizes the organization’s commitment to the community. Ensure this is reflected across all touchpoints, from social media to events and client communications.
- **Implementation Planning**: Oversee a detailed plan for launching the rebrand. Coordinate with cross-functional teams and maintain timelines to ensure a seamless rollout.

**Qualifications**:

- Proven experience in brand strategy, particularly for non-profits or community-centered organizations.
- Strong understanding of brand communication, audience engagement, and community-focused messaging.
- Ability to translate brand strategies into actionable plans, ensuring consistent implementation across channels.

**Why Join Mugshot Creative?**

**Job Types**: Subcontract, Freelance, Contract
Contract length: 3 months

Pay: $30.00 - $60.00 per hour

Expected hours: 5 - 25 per week

Schedule:

- Monday to Friday

**Experience**:

- Branding: 3 years (required)

Work Authorisation:

- Australia (required)

**Location**:

- Canberra, ACT (preferred)

Work Location: In person