Account Based Marketing Lead

Full-time | Sydney location
- Join an award winning APAC agency
- Flexible and hybrid working

Where does the next line of your story start? **With Mahlab.** A group of deep thinkers, open minds and creative communicators driven by unconventional curiosity. Here there are no bad questions or boring stories. Because we know a questioning mind and listening ears creates work that works. **Work that matters. Work with impact.**

Mahlab is one of APAC’s largest independent business communications agencies, with 50 staff across Australia, NZ and Singapore. We deliver strategic, insight-led consultancy services that drive growth, customer retention and increase market share.

Due to an increased demand in account based marketing projects we are now looking for a dedicated **Account Based Marketing Lead** to focus on the creation of ABM strategy along with its successful implementation and delivery.

Working closely with the wider marketing team you will take responsibility for the creation of marketing strategies, campaign plans and assets (content) - ensuring everything is executed to the highest possible standards and successful at ensuring our clients achieve their objectives.

**This role would suit an emerging leader** who can create a best-in-class content and strategy that meets defined objectives such as driving inbound leads, building awareness with target audiences or positioning our client as a leader in their market.

**Role & responsibilities**:

- You have the ability to to deeply understand the target market’s pain points and dive deep into their niche.
- You understand audiences; what motivates them and drives their decisions.
- You can develop content for digital and other channels such as events, sales enablement and direct mail.
- You can write, review and develop marketing strategies and proposals.
- Develop and execute multi-faceted content marketing strategy and campaigns that drive acquisition, engagement, and/or retention.
- You can measure and report on the success of campaigns & optimise the approach based on real-time analytics and data.
- Improve marketing effectiveness by identifying opportunities via audience segmentation, marketing techniques, and processes.
- Enhance the buyer journey as it relates to content development and inbound marketing efforts.
- Execute a variety of content marketing activities - thought leadership, community marketing, white papers, podcast, video - ensuring quality is high.
- Facilitate or participate in project kick-offs and contribute to brainstorming sessions with account teams.
- Work to ensure your projects stay on brand, on task and on budget.
- Will possess a minimum of 8 years experience in marketing and/or content roles
- Has strong problem solving and communication skills
- Has the ability to juggle a number of concurrent campaigns for different clients
- Is comfortable with both big-picture strategy and in-the-weeds execution
- Curious; keeps up to date on new developments & best practices in content marketing across multiple industries
- Can demonstrate experience building ABM strategies that impacts business results
- Has excellent written skills with the ability to present to clients and inspire a team
- Can demonstrate broad experience across content marketing channels

If you would like to join a great bunch of creatives, marketers, writers, strategists, designers, producers and communicators, who love coffee, dogs, trivia, and the occasional matching outfits then we would love to hear from you.

**Let’s dive deeper together imagine the possibilities.**

Please no recruitment agencies.
***
**Check us out**

As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact.

Mahlab is an equal opportunity employer and is committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to age, gender, gender identity, colour, race, religion, national origin, disability, or any other protected status recognised under applicable law.