Digital Analyst

With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.”

As a Digital Analyst within the Brand and Marketing Digital Analytics team, you’ll play a key role in our Integrations work area, specialising in marketing data transformation and integration to create a central source of truth for media and web analytics data. This is our most technical Digital Analyst role, focused on enabling scalable reporting and marketing activation through robust backend data infrastructure.

In this role, you’ll coordinate the ingestion and transformation of data from Google and other media platforms like Meta into BigQuery, working closely with internal data engineers and analysts to integrate it into our central data platform. Your work will mitigate data silos, support audience segmentation and empower performance reporting across paid and owned channels. By maintaining reliable, optimised data pipelines, you will enable front-end dashboarding and insights, complementing team members who focus on GTM, GA4 configuration, and visualisation.

We are looking for a digital analyst who possesses knowledge of media and customer data platforms, who has used this knowledge to support data enrichment, leading to efficiencies within marketing and performance teams to scale personalisation and media effectiveness.

Reporting to the Lead Digital Analyst, you will partner with marketing stakeholders to promote a data led culture and act as our technical expert in BigQuery and media data integration.

What will you be doing?

- Integrating all media and website analytics data to be ingested into BigQuery.

- Coordinate and support ingestion of media data stored in BigQuery into RAC’s unified data platform.

- Partner with internal and external data teams to enrich data within platforms to allow for increased scalability and media effectiveness.

- Support the integration of the customer data platform to external ad platforms, allowing for activations of segments to trigger marketing actions.

- Engage with stakeholders to understand requirements, communicate insights and make recommendations.

- Support the Lead Digital Analyst in delivering the digital analytics roadmap.

What are we looking for in you?

- Demonstrated experience working in a digital or data analyst role with a focus on marketing data integration and transformation.

- Strong understanding of media platforms (e.g., Google, Meta) and customer data platforms (CDPs), with experience in data enrichment to support scalable marketing activation.

- Experience with SQL and managing data pipelines in BigQuery

- Proven ability to work with internal data engineering teams to ingest and transform analytics data into centralised platforms

- Experience integrating external ad platforms via secure APIs to enable near real-time audience activation

- Strong business acumen with the ability to translate complex use cases

- Ability to work independently and collaboratively in a cross-functional team, navigating ambiguity and driving data-led decision making

- Relevant tertiary qualification in data analytics, computer science or a related field, or equivalent experience

What can we offer you?

- A workplace culture where our people feel valued, respected and empowered
- Work in flexible ways that meet work/life commitments and support wellbeing
- Professional career development and training
- Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
- Be part of a purpose led organisation that gives back to the WA community
- Opportunities for community engagement and corporate volunteering
- A very active Social Club - join one of the most active social clubs in Perth with over 900 members

Applications Close: Thursday 20th November 2025

BetterJourneysRAC

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