Digital Analyst

With over 1.3 million members RAC is one of WA's most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be "The driving force for a better WA."

An exciting opportunity now exists for a Digital Analyst to join our Member Experience and Design team on a max term contract until June 2027.

Reporting to the Lead Digital Analyst this role will leverage data and insights to optimise digital member experiences, driving engagement, performance, and business outcomes, while delivering actionable analytics and recommendations to support strategic decision-making.

What will you be doing?

• Partner with internal stakeholders to deliver digital experience channel strategies informed by actionable, data-driven insights.
• Analyse digital member interactions and journeys to understand channel effectiveness, member outcomes, and performance against targets.
• Develop and present data visualisations to support decisions on improving digital member experiences.
• Generate weekly, monthly, and quarterly reports (as required) to provide insights on digital member engagement and experience.
• Build and maintain dashboards for digital channels to provide near real-time performance tracking where applicable.
• Engage with stakeholders to understand requirements, communicate findings, and make recommendations to improve the member experience.
• Partner with internal and external data teams to retrieve, enrich, segment, and transform data into actionable insights.
• Contribute to brainstorming sessions for digital experience improvements under the guidance of the Lead Digital Analyst – ensure data accuracy, consistency, and timeliness, while identifying opportunities to improve systems and processes.
• Collaborate with internal and external teams to develop Power BI tools and capabilities for digital member channels.
• Research trends across digital channels to stay current with industry analytical trends and digital experience best practice.
• Support tag lifecycle management processes to ensure consistency and accuracy, ensuring tagging and analytics tools are effectively implemented to deliver actionable business insights.
• Assist the Lead Digital Analyst in delivering the Digital Experience Program analytics roadmap – conduct routine and ad-hoc analyses to inform improvements in digital member journeys and unlock new opportunities.
• Provide actionable insights on digital member behaviour to guide the design and optimisation of digital channels and services.

What are we looking for in you?

• Relevant tertiary qualifications (such as Mathematics, Engineering, Economics, Finance, Science, or Statistics) or extensive industry experience is mandatory.
• Google Individual Qualifications is desirable.
• 3+ years of experience in data analysis, preferably in digital channels for customer experience-focused roles.
• Strong business acumen, adept at deriving customer-centric insights aligned with organisational goals and digital experience best practices.
• Exceptional analytical and problem-solving skills with a meticulous eye for detail and experience navigating ambiguity.
• Experience in analysing both structured and unstructured data and translating findings into actionable recommendations.
• Excellent data storytelling skills, effectively communicating complex findings to non-technical audiences.
• Demonstrated understanding of digital channels, including web, mobile, app, self-service platforms.
• Strong experience with Google Analytics 4 and Google Tag Manager and coordination/management of advanced tagging across varied digital environments.
• Experience with data visualisation tools (Power BI).
• Advanced proficiency in Microsoft Excel and PowerPoint, including analysis, modelling, and reporting
• Experience with product sales concepts and using analytics to inform performance and optimisation strategies.

What can we offer you?

• A workplace culture where our people feel valued, respected and empowered
• Work in flexible ways that meet work/life commitments and support wellbeing
• Professional career development and training
• Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
• Be part of a purpose led organisation that gives back to the WA community
• Opportunities for community engagement and corporate volunteering
• A very active Social Club – join one of the most active social clubs in Perth with over 900 members

To apply for this exciting opportunity, please submit a 1-page cover letter outlining your suitability and interest in the position along with your resume.

We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice.

Applications Close: Sunday 9th November 2025