Manager, Retail Marketing Activation

Purpose & Overall Relevance for the Organization:

- The role is responsible for driving adidas' brand image across all Direct-to-Consumer (DTC) touchpoints. This includes leading campaign execution and consumer activation across all categories to support market share growth in the Pacific region. The main focus is on improving consumer experience in retail, boosting sales through effective marketing campaigns, promotions, in-store communication, and supporting Visual Merchandising. Collaboration with the VM Planning & Excellence team is key to ensuring high-quality delivery.
- Strategy & Priorities:

- Lead Execution: Oversee the execution of the Omni-channel calendar in line with global brand and product strategies, ensuring alignment with business goals at all consumer touchpoints (campaigns, promotions, marketing materials, ISC, and VM).
- Collaboration: Work closely with Omni VM Planning and Channels to ensure a consistent brand presence at key locations within the agreed budget.
- Campaign Alignment: Execute campaigns with full alignment between Brand Communications and Digital teams to deliver a unified brand message.
- Adaptation of Guidelines: Ensure Global guidelines are followed and adapt them to local requirements, ensuring consistent in-store ISC across the Pacific region.
- Team Leadership: Lead and support a team of Back Office Specialists and Field Omni Experts, escalating complex issues to the Senior Manager of Omni-Channel Marketing for resolution to ensure timely delivery.
- Omni-Channel Marketing Calender Planning & Execution:

- Ownership of Calendar: Manage and deliver the annual Omni-Channel Marketing calendar for ORT, coordinating with Brand Communications, Sales, and CTC teams. This includes campaigns, store openings, remodels, and activations.
- Campaign Execution: Ensure the execution of Sports Performance and Originals campaigns, promotions, and in-store communication tools according to brand and channel needs.
- Local Activation Management: Oversee in-store activations and communications with local suppliers and agencies.
- Field Execution Support: Assist in leading field execution teams, focusing on improving the consumer journey and supporting VM across all channels.
- Maximize Sell-Out: Implement global ISC strategies during the sell-in phase to ensure execution excellence and maximize sell-out.
- Calendar Flexibility: Adapt the calendar when necessary, working with planning and channel teams to reprioritize initiatives.
- Consumer Events: Lead store-level consumer events in collaboration with BA, PR, and SPOMA teams.
- Store Development Support: Work with Store Development & Planning teams on store openings, store remodeling, ISC logistics, and project escalations.
- Budget Management: Manage the annual Omni-Channel activation budget, ensuring investments align with ROI goals.
- Financial Compliance: Ensure compliance with finance policies and internal audits
- Training & Reporting:

- Collaborate to define retail KPIs and track progress.
- Incorporate DMs & District Omni VM team feedback into business strategies.
- Document and share best practices across Pacific and to EM hub.
- Ensure timely creation and completion of reports and signoffs.
- Regularly store visits to maintain high execution standards & a strong consumer journey.
- Support in VM & ISC training plan execution in line with business priorities.
- Team Management
- Foster a high-performance culture by setting clear goals and expectations.
- Ensure the team embraces company values and mindset.
- Develop the team and create succession plans.
- Monitor team performance and results.
- Key Relationships:

- Omni VM Planning & Execution Team
- Pacific Channel leads and their teams
- CTC, Brand Comms, Digital & MOPS teams
- DTC Retail Operations, District, and store teams
- DTC Buying and Merchandising team
- Agencies and vendors
- Knowledge, Skills and Experience:

- 6 years of experience in trade, retail marketing, preferably in sport or fashion.
- Experience leading and managing a diverse team.
- Proven project management skills.
- Advanced skills in MS Office, PowerPoint, and Excel.
- Experience in both BTL and ATL marketing.
- Solution-oriented, able to balance brand building and commercial needs.
- Excellent communication and presentation skills.
- Requisite Education and Experience / Minimum Qualifications:

- University degree in Business or equivalent professional experience, ideally in Marketing
- Fluent in English

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and fol