Digital Automation Manager

6 days ago

Sydney, Australia Insignia Financial Ltd Full time

Digital Automation Manager

**Location**:SYDNEY, NSW, AU, 2000MELBOURNE, VIC, AU, 3008

**Employment Type**:Permanent Full Time
- Design, implement, and optimise marketing automation workflows across digital channels.
- Permanent full-time position, based in Sydney or Melbourne
- adviceandcustomer

**The opportunity to join our team**

**Key Responsibilities**:

- Build dynamic customer segments using real-time behavioural, transactional, and demographic data
- Manage the connections and data mapping between the Customer Data Platform and media publishers in market
- Personalise and configure 1:1 marketing communications to support omni-channel strategies
- Collaborate with marketing, sales, and data teams to align campaign goals and automation strategies
- Maintain data integrity through deduplication, identity resolution, and list hygiene best practices
- Ensure opt-ins, opt-outs, suppression lists and c communication preferences comply with privacy requirements
- Manage the integration of automation platforms with CRM, analytics tools, and broader martech stack
- Monitor performance, conduct A/B testing, and drive continual optimisation
- Ensure compliance with relevant privacy laws and internal governance processes

**What you will bring**:

- Proven experience in marketing automation, CRM, and digital campaign optimisation
- Strong experience using Adobe Experience Platform (AEP) to build and activate personalised customer journeys
- Proficient in customer journey mapping, audience segmentation, and omni-channel personalisation
- Hands-on expertise with A/B testing, conversion rate optimisation, and campaign automation
- Excellent collaboration and stakeholder engagement skills
- Strong understanding of data privacy regulations (e.g. ACMA, GDPR, CCPA)
- Skilled in managing CRM-integrated platforms and martech architecture
- High-level proficiency in SQL, AMPscript, and RESTful APIs for system integrations
- Solid front-end skills in HTML, CSS, XML, and JavaScript (desirable -not required)

**Make your move. Make your mark.**
- What gets us excited about working here? Helping people do more with their money. From those starting out to those retiring. As your team, we’ll show up for you and together we will create financial wellbeing for every Australian. Because we know people who are confident about their financial future live better lives
- If this sounds like your kind of career, you sound like our kind of person. Here, you’ll be making a positive impact in people’s lives straightaway - and every day. The first point of contact for our clients whenever they need support.
- Along the way, you’ll be free to learn new skills, grow, and get great things done. Around here, we like to call it “putting our fingerprints on the future”.

**To Apply**
- Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment._

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