Head of Digital Acquisition

Head of Digital Acquisition
- Job number: 800282
- Primary position location: VIC- Melbourne CBD
- Category: Digital & Innovation
- Category: Product Management
- Category: Retail/Consumer
- Work type: Permanent Full time
- Closing at: May 6 2025 - 23:55 AEST

**Favourite**

- **Showcase your leadership experience in Digital Acquisition**:

- **More than a career, you’ll be representing the voice of the customer**:

- **We grow great leaders who inspire and energise their team**

Our people are customer obsessed. They prioritise the needs and satisfaction of the customer above all else. Our mindset fosters innovation and creates strong, lasting customer relationships as we strive to be the most customer centric company in Australia and New Zealand.

As the **Head of Digital Acquisition,**you will be leading the Digital team in Business Direct and Small Business within Business & Private Banking at NAB, that’s doubling down on customer obsession.

**Each day, you’ll go above and beyond to**:

- Lead B&PB digital content changes including prioritisation of Search Engine Optimisation (SEO).
- Lead the Digital Channels and Digital Sales teams, driving continuous improvement and customer obsession.
- Drive the uplift in digital demand in conjunction with key product areas and enhance performance insights and reporting capability.
- Drive the conversion of digital leads via the operational leadership of the channels team.
- Drive world class, simple and intuitive experiences and partner collaboratively with the Digital and Product domains to build the digital capability that supports the evolving needs of business customers.
- Work with the digital domain to shape and translate the digital strategy and roadmap into executable solutions by prioritising and shaping initiatives that create a market leading offering for business customers.

**We’re looking for the best and brightest to deliver the best for our customers. You’ll need**:

- In-depth experience working in a similar senior leadership role across Digital Sales & Digital Channel Management within Banking coupled with a solid understanding of customer and colleague needs across Business Banking products.
- Proven experience in leading Digital/Customer Sales & Enablement/Transformation functions.
- Experience developing, articulating and implementing business strategy that achieved the intended outcomes including shareholder, customer and employee value.
- Demonstrated experience operating effectively and delivering consistent results in a large complex business.
- Experience in digital sales, digital channel management and product ownership/management.
- Demonstrated ability to deal with multiple stakeholders and influence at a variety of seniority levels.
- Proven track record of operating effectively and delivering consistent results in a complex business.
- Proven ability to manage sales function with strong focus on performance and growth of team.
- In-depth experience playing a leadership role, including leading senior engagement, driving cultural change, and leading and developing colleagues.
- Proven analytical skills and evidence-based decision maker who is a strategic thinker that drives customer centricity.

**A diverse and inclusive workplace works better for everyone**

We know that our people make us who we are. That's why we have built a culture of equity and respect - where everyone feels valued and appreciated for being their authentic selves. In partnership with our multiple Employee Resource Groups (ERGs) we continue to foster an inclusive environment, where all NAB colleagues’ unique backgrounds and identities are understood, respected and celebrated. We are committed to providing an environment where you can work your way.

**Join NAB**

LI-DNI