Digital Marketing

Full-time, Fixed Term for up to 12 months (Parental Leave Cover) _
- Reference number: 151106771**About the position**:
**As Australia’s first private, not-for-profit university, Bond University based in Robina on the Gold Coast seeks to be recognised internationally as a leading independent university, imbued with a spirit to innovate, a commitment to influence and a dedication to inspire tomorrow's professionals who share a personalised and transformational student experience.**
- Lead diverse strategies and campaigns to elevate Bond University's brand and drive student preference globally.
- Drive creative multi-channel marketing initiatives for maximum student attraction and acquisition.
- Join a high performing team, based in a great Gold Coast location with excellent benefits.

**Join Australia’s top university for teaching* and enjoy staff benefits including**:

- Free staff car parking
- 36.75 hour standard work week
- Access to flexible work/work from home arrangements#
- Up to 18/26 weeks of parental leave#
- Salary packaging options for FBT and Non-FBT items#
- 17.5% of base salary leave loading
- Staff wellbeing program
- Free & Confidential Employee Assistance Program available for all staff
- Study assistance for staff and dependents#
- Corporate health and finance discounts
- Onsite Medical Centre and Counselling Services
- Onsite Sports Centre including gym, fitness classes and pool#

**About the Position**

Bond University is seeking a dynamic Digital Marketing & Campaign Manager to lead high-impact, multi-channel marketing initiatives that elevate our brand and drive student attraction and acquisition.

This is a pivotal leadership opportunity to shape student recruitment through bold, data-driven strategies - including performance media, SEM and automation. You’ll oversee major campaigns, manage key external partnerships, and lead a high-performing team of specialists—all while championing marketing automation and personalisation to deepen engagement with prospective students.

Key responsibilities include:

- Lead the development and execution of integrated marketing campaigns across digital and traditional channels
- Lead SEM strategies to maximise visibility, drive qualified traffic, and support campaign performance
- Drive marketing automation strategies to enhance personalisation and customer experience
- Collaborate with internal stakeholders and recruitment teams to align campaign priorities and messaging
- Manage relationships with external media and marketing automation agencies to optimise performance and ROI
- Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement
- Oversee marketing strategies for new product launches and program suites, including Executive Learning
- Lead and mentor a team of marketing professionals, fostering a culture of innovation, excellence and curiosity

The Brand & Marketing team at Bond University has a clear vision to raise the University’s global reputation as a premium institution with a distinct value proposition, to generate growth opportunities and to encourage more students to consider, engage with, and ultimately choose to study at Bond University. The Digital Marketing & Campaign Manager plays an integral role in bringing this vision to life.

**About the person**:

- A degree in marketing or a related field
- Proven experience in leading integrated marketing campaigns with measurable outcomes
- Expertise in marketing automation platforms (Marketo preferred) and data analytics
- Experience managing large-scale domestic and international campaigns
- Strong leadership skills and a track record of building high-performing teams
- A collaborative mindset and the ability to work effectively with internal and external stakeholders
- A customer-centric approach and the agility to drive change and innovation

**Salary details**:
The salary range for the position commences at $112,811.36 per annum plus 12% superannuation per annum.

Please note: The fixed term of this employment contract will be for up to 12 months and is a Parental Leave Cover, with twelve months' probation.

**Additional information**:
**Application and submission details**:
For further details regarding this appointment, please reference the Position Description and Selection Criteria.

Click and _Create New Account_ to get started. You can:

- Upload your Resume - your account will be created automatically, or
- Manually enter your details to set up your account.
- A current resume
- A cover letter addressing the Selection Criteria outlined in the Position Description above

**Applications close: 11:59pm, Sunday 26 October 2025.**- Please note, the successful applicant will be required to produce a certified copy of their highest qualification received prior to commencement of duty._

**Conditions of employment are offered under a Bond Workplace Agreement (BWA).**

Please advise the Talent Acquisition Team if you require any rea