Business Lead

Amplify is recruiting for a Business Lead with experience in running PR, content and socially led creative campaigns.

This is an opportunity to lead the day to day management of a portfolio of campaigns for world leading brands in Australia, as part of a small and dynamic creative agency based in Sydney.

**ABOUT US**

We’re a creative agency specalising in experience and culture. We join the dots between people, brands and culture, building real connections with their audiences and the things they love.

We are an independent agency that believes being financially well run is as important as the great work we deliver for our clients so commerciality and creativity sit side by side.

We believe in growth through hard work, commitment and the ability to rise to the challenge; quite simply when you work at Amplify you’re driven to want to make things happen.

We are focused on delivering great concepts through the delivery of first class account handling and production, so rock solid foundations and processes underpin everything we do as an agency. We do all of this whilst retaining a thirst for knowledge and desire to continually improve and evolve.

**YOUR BACKGROUND**

Clients are our business. You are experienced in creating and sustaining successful relationships.

You will have a proven track record delivering excellence with world leading consumer brands, and have an ability to think strategically about marketing challenges, whatever the brief, audience or channel.

You’ll have extensive experience managing clients providing best in class account management, problem solving and relationship building, as well as experience managing budgets, profitability and delivery of programmes to the highest standards.

An eye for detail, excellent written and verbal communication and presentation skills are essential, as well as a natural gravitas and presence to make things happen.

**WHAT YOU’RE HERE TO DO**

**Account Handling**
- Be the main day to day client contact across all allocated clients and projects - acting as guardian of the account (internally and externally)
- Lead and manage projects and project deliverables on a day-to-day basis - ensuring excellence in delivery and timely communication
- Make solid recommendations to our clients demonstrating strategic understanding of their business, the competitor landscape and business challenges

**Planning and Development**
- Foster rapport with clients to develop and find new business opportunities
- Liaising with the creative department to plan resource requirements
- Establish social opportunities with clients to develop ongoing insights in to future business opportunities

**Responses to Briefs**
- Lead the process when taking new briefs from clients including the initial interrogation of the brief, analysis of the deliverables and dissemination of information to the wider project team
- Inject your knowledge of creative, PR and social-led campaigns and offer guidance and recommendations in order to shape the response
- Lead and direct pitch responses with all stakeholders including owning the presentation deck and it’s quality output ensuring it answers the client brief
- Evaluating and exploring an idea / sense checking the feasibility in execution in collaboration with the production team
- Leading the presentation of ideas and solutions to clients alongside other team members

**Campaign Development and Project Management**
- Work on multiple projects dependent on scale at any one time
- Own the development of PR, content, social and influencer campaigns and execute confidently
- Determine client KPIs against client objectives and ensure they’re met throughout the campaign
- Manage clients partner agencies on multi-agency brief scenarios to streamline

responses and client communication
- Develop the final scope of work with Business Director / Head of Client Services
- Maintaining ongoing client communications including (but not limited to) meeting invitations, meeting agendas, status reports, contact reports, critical path timelines, creative visuals and budget updates
- Be proactive in actively managing up and down (where relevant) to ensure all

requirements are delivered to time and within budget
- Developing and implementing external communication plans and strategies that align with our client’s business objectives
- Mandatory: experience in managing events and talent / influencers
- Nice to have: experience in running content production executions - pre-production, production to post

**Financial Management**
- Demonstrate financial acumen and flair, adhering to Amplify and client procedures whilst installing diligence across the junior team
- Manage project forecasting with the Business Director / Head of Client Services
- Manage overall campaign budgets on behalf of clients

**Line Management (where applicable)**
- Manage, mentor, challenge and develop the junior team by demonstrating outstanding role model behaviour
- Track