Content Manager

**The Challenge**:
We create space for the adventure community to share and engage in their passions and stories. We use our knowledge, creativity, and relationships to make the adventure landscape accessible to more.

You want to be a part of it.

Working with the wider MAD and DIJGTAL teams, you'll play an integral role in the evolution of our content offering within the outdoor adventure space.

**What you'll do**:
Over the first 6 months you will:

- Leverage your solid content direction and management skills to elevate our current and future media brands for Unsealed 4x4 & RV Daily, as well as engage new demographics:

- Lead the overall brand and vision strategy for our existing media brands
- Identify opportunities that will continue to propel our brands forward
- Develop top-line coms and strategies for our media brand content, and work with our social and paid specialist to get audiences to know about our content
- Ensure brand guidelines, style and tone of voice are consistently applied
- Bring your strong leadership skills to the table and manage our editorial & content teams:

- Work with the team to continuously develop and hone their craft, including content ideation, writing, proofreading and editing their content
- Manage content operations and workflow, create streamlined efficiencies in Asana and drive a culture of success
- Where needed; create, write, direct, commission and publish original and shareable content that will be distributed on a variety of owned media and client channels, including digital platforms, including websites, blogs, eDMs, videos, and social
- Support on recruitment efforts for the content team, permanent hires and freelancers
- Carve out and monetize new adventure verticals in media, increasing traffic and reach:

- Using our media channels, develop strategies to identify new audiences within the adventure space
- Using search data and our owned data, formulate a plan showing why MAD should invest in these proposed new content verticals
- With content as a lens, develop ways we can commercially monetize these new adventure verticals
- Work closely with our commercial and marketing teams to deliver on content that converts for our clients:

- Identify content ideas from within our own channels to help create larger integrated campaign proposals for our clients
- Work with the team to strategically plan and schedule our integrated campaigns within our overall content calendar
- Ensure the successful delivery of integrated campaigns, supervising all content initiatives and manager contributor budgets
- Join forces with the team to make sure that all video productions run smoothly, and that we are capturing everything that we need whilst on set:

- Run the briefing process with the clients and in-house staff
- Explore using AI to create text content from our video productions for use across social and website channels
- Closely manage the budgets for all video projects - we know how things can blow out without eyeballs on them

Ongoing
- Identify new ways to build audiences using a range of approaches such as giveaways, on-site subscription optimisations and forms
- Utilise our established real-time dashboards for category data to deliver insights to the content team which will lay the foundations for our content plays
- Bring your ideas to the table; There is a bigger picture here. We are driving change, disrupting the outdoors industry and your voice will be heard
- Join forces and collaborate with our DIJGTAL people, including Creative, UX, Tech, Product, and Marketing; ideas grow and we grow
- Managing content budgets, and approving freelancer invoices

**What you want**:

- To take your strong content management and strategic experience and take these media brands from strength to strength
- To regale us with stories of how you seamlessly juggle multiple hats and how you thrive in an environment with variety
- To be an integral part of an innovative modern company with the support of a design and marketing agency/product incubator with a great team (that's us, BTW)
- Growth. You want to rapidly accelerate your career growth by earning your stripes, getting in at the beginning, and helping us scale with your many verticals of expertise? We are ready for you
- The support to succeed and access to a wider team willing to share their experience and skills
- Flexibility and a competitive package
- A fun, casual, creative, diverse, and COVID-safe workspace in the heart of Sydney CBD
- An opportunity to push the envelope, safely make mistakes, and learn from them
- Gadgets and merch A MacBook, accessories, and other goodies
- An equal opportunity employer: We value diversity and we are committed to providing a genuinely inclusive, safe, and collaborative working environment