Analytics Manager

**Job Description**:
**ZENITH X ADOBE OPPORTUNITY - Analytics Manager**

Adobe are one of the largest and most diversified software companies in the world. Adobe empowers everyone — from individuals and small businesses to government agencies and global brands — to design and deliver exceptional digital experiences.

Adobe has three major product lines; Creative Cloud to unleash creativity, including famous apps such as Photoshop, Document Cloud to accelerate document productivity, including Adobe Acrobat, and Experience Cloud to power digital businesses, including Adobe Analytics. Adobe have been at the forefront of digital technology for over 40 years and continue to see rapid growth.

They are an exciting, dynamic company with a respectful internal culture based on their four key values: Genuine, Innovative, Exceptional & Involved. From a marketing perspective, Adobe are one of the most sophisticated digital marketing businesses in the world.

With the regional APAC hub based out of Sydney, this opportunity goes well beyond the Australian shores, giving you the opportunity to expand your remit across South-East Asia including Singapore, Thailand, and India, in addition to Hong Kong, NZ & more.

If you are an experienced **Analytics Manager **and would love to learn more,** **then please read on

**PUBLICIS GROUPE PERKS + BENEFITS**

Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

- Access a comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing through a range of initiatives including education sessions, yoga & Pilates, a free subscription to the Calm app and 24/7 confidential access to psychologists, doctors, counsellors and other professionals for you and your family members.
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes and our Groupe ‘Buddy Up’ annual mentoring program
- Our Publicis Liberté flexible working approach and an industry leading parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits, Fertility Treatment Leave, Flexible Holiday Leave plus so much more
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year

**ABOUT ZENITH**

At Zenith, our mission is to take brands to new heights. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So, we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do.

Central to this vision is the knowledge that we are only as good as our people. To grow our client’s business we need to attract, retain, develop, and grow the best and brightest talent in the industry. We know it is not the sum of one, but the sum of all of us that make us great.

Our agency purpose is to Inspire Growth - Growth of Our People, Growth of Our Clients, Growth of Our Brand and Growth of Our Business. We’re determined to eradicate any barriers that prevent our people from reaching their fullest potential.
- We offer progressive flexible working options to everyone at all levels - It’s not a policy. It’s behaviour led and reinforced through our values
- Mental health & wellbeing is something we take seriously - It’s championed by our own people internally and is a regular conversation
- We have a lot of fun - Even in this virtual world, we’re constantly looking at reinventing how we’re connecting with each other

**ABOUT THE ROLE**

The Analytics Manager position is a regional focussed role, to act as a key driver of insight and strategic thinking. The primary responsibility of the Manager is to provide analytics-based strategic insights and direction, to aid in the development of media & communications initiatives. The Manager will coordinate between the strategy, analytics & media teams to ensure high quality analytical projects are effectively delivered.

Key accountabilities:

- Work with clients to design and execute analytical plans to improve the effectiveness of communications programs
- Perform ongoing analysis to ensure the timely adjustment/optimisation of campaigns
- Develop and maintain an advanced reporting system
- Manage, supervise, and mentor those around you
- Support agency new business process as directed

Product & Communication
- Create a leadership position on Adobe Analytics
- Responding to client website management tasks on Adobe Analytics goal tracking, as well as website audience behaviour related tag and trafficking
- Leveraging Adobe Analytics audiences’ integration with GMP for