Head of Gtm

**Company Overview**

Founded in 2014, and listed on the ASX since 2015, Superloop’s purpose is to enable better internet for Australian homes and businesses, by enabling challenger retail brands to take a larger share of the market, leveraging Superloop’s Infrastructure-on-Demand platform.

Superloop operates in three segments of the market: consumer connectivity, business network and security solutions, and wholesale connectivity, all of which leverage Superloop’s investments in physical infrastructure assets including fibre, subsea cables and fixed wireless, as well as Superloop’s software platforms. Hundreds of thousands of homes and businesses rely on Superloop every day for their connectivity needs.

**Business Unit Overview**

Our Business & Wholesale unit is the conduit that assists in the delivery of business opportunities and customer engagement. The unit supports our Sales and Customer Connections teams that facilitate opportunities and quotes that convert into sales, and manage sales processes across the entire product portfolio, before being handed to our Delivery team for provisioning and deployment.

The Sales team is the driver of all revenue opportunities and customer engagement. They position and promote the competitive edge of our products and services to create customer relationships, build robust sales pipelines who successfully close opportunities to deliver against sales targets and business priorities.

**Role Purpose**

The Head of Go-To-Market (GTM) for Business & Wholesale is responsible for planning and coordinating go-to-market initiatives that drive revenue growth, improve customer engagement, and support market expansion for the Business & Wholesale segment. Reporting to the Group Head, Business and Wholesale Strategy, this role manages the GTM team and ensures that go-to-market plans are delivered effectively and in alignment with broader business goals.

The Head of GTM works closely with cross-functional teams, including Finance, Sales Operations, Commercial, Legal & Regulatory, and Product, to ensure smooth execution of market activities and support for key product launches.

**Key Responsibilities**

Go-To-Market Planning and Delivery:

- Develop and implement GTM plans to support product launches, marketing initiatives, and customer acquisition strategies.
- Coordinate the development of value propositions, messaging, and sales support materials for new and existing products.
- Ensure GTM initiatives are aligned with business objectives and timelines.

Team Management and Development:

- Manage and guide a small GTM team to deliver on project and campaign goals.
- Set clear objectives, monitor progress, and provide regular feedback and development support.
- Foster a collaborative and results-driven team environment.

Cross-Functional Coordination:

- Work closely with Finance, Sales Operations, Legal & Regulatory, Product, and Commercial teams to align GTM activities.
- Support integrated planning sessions to ensure cohesive execution across departments.
- Act as the main point of contact for coordinating cross-functional go-to-market efforts.

Market Execution:

- Oversee the preparation and rollout of GTM materials and activities, including campaign launches, field enablement, and channel engagement plans.
- Support the development of demand generation initiatives targeting business and wholesale customers.

Performance Tracking and Reporting:

- Monitor the progress and impact of GTM initiatives, providing regular updates to the Group Head, Business and Wholesale Strategy.
- Use data and insights to recommend improvements to go-to-market execution.

Stakeholder Engagement:

- Engage internal stakeholders to gather input and ensure support for GTM activities.
- Represent the GTM function in key meetings and working groups.

**Qualifications and Experience**
- Extensive experience in Go-To-Market, Sales, or Marketing roles, ideally within telecommunications or technology sectors.
- Experience managing small teams or leading project delivery across multiple departments.
- Strong organisational skills and ability to manage multiple initiatives simultaneously.
- Good understanding of B2B marketing, product positioning, and sales enablement practices.
- Excellent written and verbal communication skills.
- Comfortable using CRM systems like Salesforce and marketing automation platforms.
- Bachelor's degree in Business, Commercial, Finance, Marketing, or a related field (desirable)

**Key Deliverables**
- Delivery of GTM plans that support revenue growth and customer acquisition targets.
- Successful coordination and execution of product launches and marketing initiatives.
- Maintenance of a high-performing, engaged GTM team.
- Clear, consistent reporting on the effectiveness of GTM activities.
- Strong internal stakeholder support and alignment for go-to-market efforts.

This role offers a unique opportunity to shape the strategic direction of GTM initiatives within the Bus