Digital Strategy Manager

**ABOUT COCA-COLA EUROPACIFIC PARTNERS**

Coca-Cola Europacific Partners is one of the leading consumer goods companies in the world. We make, move and sell some the world’s most loved brands - serving 600 million consumers and helping 1.75 million customers across 29 countries grow. We combine the strength and scale of a large, multi-national business with an expert, local knowledge of the customers we serve and communities we support.

Our portfolio in Australia includes the Coca-Cola family of products, as well as loved brands like Sprite, Fanta, Mount Franklin, Keri Juice, Powerade, Barista Brothers, Jim Beam, Canadian Club,, Feral Brewing, and Grinders Coffee.

We’re proud to be part of the Australian community and recognise the importance of giving something back. In addition to our efforts on wellbeing, recycling and sustainability, together with Coca-Cola South Pacific we distribute $1.1 million annually to local charities through the Coca-Cola Australia Foundation.

**THE ROLE**

We are currently seeking a highly motivated and experienced Digital Strategy Manager to join our team. Reporting to the Head of Digital, you will be responsible for building and driving the short
- and long-term strategic direction of three channels: eRetail, MyCCEP & Aggregators. Data & analytical-driven insights will underpin your thinking, supported by commercial focus. You are responsible for delivering digital expertise across all verticals.

This role has two direct reports; Digital Strategy Executive and Digital Visibility Executive.

**The key deliverables of your role are but not limited to the following**:

- Building insight-lead, strategic recommendations across FSA’s, eRetail and B2B incorporating commercial and category objectives
- Identification of actionable business and customer-specific insights via dashboards and reports shared on a timely basis
- Create and implement short-term and long-term plans to achieve business goals, drive growth, and increase profitability
- Oversee the omnichannel briefing process to ensure all touchpoints are optimised and consistent across channels
- Work closely with the Marketing, Sales, and Operations cross-system teams to ensure digital strategy aligns with overall business objectives
- Digital marketing objectives input, performance marketing and ROI modelling to influence future campaign optimisation
- Own and interrogate PCRs alongside Digital CAMs, building case studies to be shared
- Partner with eCommerce Business Manager leads and cross-functional teams (Grinders, Neverfail etc) to share case studies and actionable insights to impact commercial decision-making and digital performance across the business
- Develop a deep understanding of the online shopper & evaluate critical touchpoints on the Shopper Path to Purchase
- Work with GTMs and Digital Strategy Executive to develop an oPICOS for each channel
- Work with account teams to support Customer QBR’s, planning days, JCP & JBP discussions
- Alignment with category strategy to ensure it is ingrained in our thinking
- Work alongside the NPD Team to ensure digital channels are incorporated into launch plans as well as drive any opportunity for online-specific SKUs
- Grow and innovate on the digital insights and analytics capabilities across people, process, and technology
- Conduct regular performance analysis and reporting to provide insights and recommendations to senior management
- Manage relationship with brand partners, sharing best practice and results
- Support the broader team to develop business cases doing competitor benchmarking to quantify size of opportunities
- Manage all relationships & budgets with Digital Analytics partners and vendors
- Coach, mentor and manage _Digital Strategy Executive_ and _Digital Visibility Executive_
- Stay up-to-date with emerging digital technologies, platforms, and trends to ensure the company's digital strategy remains innovative and competitive

**ABOUT YOU**
- Marketing, business or sales degree/background desirable
- Minimum 5+ years’ experience in trade marketing in an FMCG or similar environment
- Lateral, analytical thinker, problem solver and ability to work autonomously
- Ability to interpret insights and derive recommendations which will drive volume or profit outcomes which are win-win for CCEP and customer
- Well-developed presentation confidence and professionalism with the ability to manage varying customer & team personality styles
- Proven track record of successfully leading projects including budgetary responsibility
- Experience in dealing with external agencies & systems
- Highly developed communication and interpersonal skills

**THE BENEFITS**:

- Award-winning training and development that will set you up for future success - who knows where your CCEP career path will lead you?
- Free monthly product allowances to share with family and friends (including Coca-Cola, Mount Franklin, Monster, Rekorderlig Cider and more).
- Access to additi