Marketing Specialist

**About Us**

Ya Ao Corporate Services Pty. Ltd. is one of the most well-known food service groups in Western Australia, operating multiple renowned restaurant brands. In just a few years, we have rapidly grown through our exceptional quality and professional service, becoming a leader in the industry and standing out in the Perth metropolitan area.

As we expand our market presence and strengthen our brand reputation, we are seeking a dynamic and results-oriented Marketing Specialist to join our growing team. As a key member of our team, you will be responsible for developing and executing effective marketing strategies to promote our diverse restaurant brands, driving brand visibility, customer loyalty, and market growth.

**Key Responsibilities**:

- Conduct market research and analysis to identify industry trends, customer preferences, and competitive dynamics, providing insights for brand positioning and strategic decision-making.
- Tailor marketing strategies for each brand within the group, ensuring precise market targeting and identifying new opportunities to expand brand reach and market presence.
- Collaborate with internal teams to align marketing efforts with business objectives and customer needs, ensuring the growth of all brands.
- Create promotional materials such as brochures, presentations, and case studies to support lead generation, customer acquisition, and conversions.
- Monitor and analyse marketing performance, tracking key metrics (e.g., website traffic, social media engagement) to optimize strategies and drive results.
- Manage marketing budgets to ensure effective resource allocation, maximizing ROI and fostering innovation in campaigns.
- Enhance customer relationship management (CRM) through personalized campaigns and loyalty programs to increase customer retention.
- Build and maintain relationships with external partners (e.g., food bloggers, influencers) to enhance brand visibility and expand market reach.
- Stay updated on industry trends and best practices, ensuring each brand remains competitive and relevant in the market.
- Provide regular performance reports to senior management, offering insights to inform decision-making and future marketing strategies.

**Requirements**:

- Minimum of 3 years of proven experience as a Marketing Specialist or similar role in Marketing, focusing on brand engagement, consumer marketing, and partnerships (e.g., influencer collaborations, promotional campaigns).
- Excellent communication and interpersonal skills, with a proven ability to collaborate effectively across teams and influence stakeholders at all levels.
- Strong analytical skills with expertise in data analysis, customer behaviour, market trends, and campaign performance to refine strategies.
- Strategic mindset with the ability to develop and execute integrated marketing strategies that drive foot traffic, enhance customer experience, and contribute to increased sales and brand growth.
- Creative thinking and problem-solving skills, with a passion for staying ahead of industry trends, consumer preferences, and the latest marketing technologies (e.g., digital marketing tools, influencer marketing).
- Strong project management skills, with the ability to work independently, handle multiple tasks simultaneously, and manage marketing campaigns for different restaurant brands under the group.
- Passion for the food service industry, with a keen understanding of customer expectations, dining trends, and an ability to create marketing initiatives that resonate with a diverse audience.

If you are passionate about marketing and eager to help shape the future of a dynamic and growing company, we want to hear from you

Pay: $75,000.00 - $80,000.00 per year

Work Location: In person

Application Deadline: 28/02/2025