Marketing Officer

1 week ago

Brisbane, Australia State Library Full time

Reporting to the Coordinator Marketing, the Marketing Officer works closely with various teams throughout State Library to market exhibitions, events, retail and corporate initiatives.
Duties and responsibilities
- Contributing to a positive and safe work environment by modelling conduct that is culturally capable, inclusive, respectful and ethical
- Delivering high quality marketing services to support external corporate branding, key organisational messaging while meeting State Library's strategic commitments
- Participating in a high performing Marketing team in the delivery of creative products and services while ensuring innovative and client focused strategies. This includes undertaking day to day work, achieving key service objectives and meeting organisational priorities
- Designing and implementing marketing campaigns to promote State Library resources, services and public programs including developing materials supporting the State Library brand to ensure consistent and effective messaging to targeted audiences across multiple media platforms
- Coordinating, developing and creating diverse marketing resources for targeted campaigns, exhibitions and community activities. This includes developing advertisements, promotional materials in collaboration with internal clients to ensure clear and engaging communication
- Collaborating and building strong relationships with key internal stakeholders, government and public library staff to ensure that marketing materials are targeted, relevant and appropriate for the intended audience. This includes researching audience needs, keeping up to date on audience and market trends to inform the development of an evidence-based marketing strategy

Applications will remain current for up to 12 months from the closing date and may be considered for identical or similar vacancies.

**APPLICANTS ARE REQUESTED TO APPLY ONLINE - scroll down and click the 'APPLY ONLINE' button**Please note any documents attached to Smart Jobs should be in Microsoft Word or PDF format. Please do not upload zipped files.This work is licensed under a Creative Commons Attribution 3.0 Australia License.

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