Social Media Coordinator

2 days ago

Hornsby, Australia Art of Smart Education Full time

**About Us**

Art of Smart is on a mission to help 1 million students answer the question, “What am I going to do with my life when I finish school and how do I get there?” We’re an award winning provider of tutoring and mentoring for students in Years K-12 for the past 12 years and provide online resources which have been accessed by over half a million students, parents and teachers each year

**About the Opportunity**

As Art of Smart continues to expand, we are looking to grow our social media engagement across various platforms to provide our audience with educational and entertaining content. To achieve this, we are seeking a witty, creative, and funny Social Media Coordinator and Community Builder with a strong understanding of our audience's interests to join our award-winning marketing team ( & ).

**Your responsibilities will include**:

- Keeping up to date with the latest TikTok/Instagram trends and viral content
- Formulate ideas and create regular, weekly Content based on keyword research and audience appetite that is either educational, entertaining or in line with recent trends
- Maintaining a bubbly, fun, yet respectable online personality that inspires confidence in the Company’s brand
- Engaging with the Company’s TikTok/Instagram community through comment threads, messaging etc.
- Plan and publish posts at ideal times to maximise the potential for virality across Instagram, TikTok, Facebook, LinkedIn and Google Business
- Maintain the Company’s consistency through its Brand Voice and Brand Messaging across the Company’s social media channels and newsletter channels
- Track social media data across our different platforms and analyse insights to further enhance our strategy
- Liaise with the marketing team to plan and create ConvertBoxes based on campaigns
- Build our community of tutors through our Tutor Hub platform by sharing relevant and engaging content that encourages tutors to comment and build connections
- Organise Term events for tutors and creating events in Tutor Hub to generate interest
- Ad hoc marketing tasks to assist the broader Marketing Team

**Hours**

We expect that this hybrid role (WFH & on campus) will take a minimum of 20 hours per fortnight. We recognise that from time to time the applicant’s availability, capacity and the demand for work may vary and this may impact on their hours of work.

**Job Types**: Part-time, Casual

Pay: $24.00 - $26.50 per hour

Expected hours: 10 per week

**Benefits**:

- Work from home

Work Authorisation:

- Australia (required)

Work Location: Hybrid remote in HORNSBY, NSW 2077

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