Digital Marketing Manager

**Job no**: 998920
**Work type**: Full-Time
**Location**: Melbourne - CBD & Inner
**Categories**: Digital, Marketing

We’re looking for a strategic and data-driven **Digital Marketing Manager - Grow & Retain** to lead our lower-funnel digital marketing efforts across Country Road Group. Focused on customer conversion, reactivation, and retention, this role plays a key part in driving growth and enhancing customer lifetime value.

**Key responsibilities**
- Own and manage the digital marketing strategy for retention, conversion, and win-back campaigns across multiple channels.
- Oversee campaign execution and budget to deliver measurable results and revenue growth.
- Collaborate with Brand Marketing and Customer & Digital teams to deliver targeted, performance-driven campaigns that support loyalty and engagement goals.
- Work cross-functionally with the Marketing Planning Team and the Digital Marketing Manager - Acquire & Reactivate to create a seamless, end-to-end customer journey.
- Partner with Product Owners to use customer data, segmentation, and personalised messaging for stronger campaign performance.
- Act as a brand partner to Mimco and Politix, understanding unique business needs and providing tailored marketing solutions.
- Drive continuous improvement through testing, insights, and analytics to inform decision-making and scale performance marketing efforts.

**Key capabilities**
- Extensive experience in digital marketing, with expertise in upper to mid-funnel strategies for brand awareness, audience engagement, and multi-channel digital campaigns in a retail environment
- Proven track record of managing a multi-million-dollar budget and optimising spend across channels to achieve strategic discover and engage objectives.
- Experience working with major publishers like Meta and Google to plan and execute effective upper funnel campaigns.
- Track, analyse, and report on KPIs for discovery and engagement campaigns, with a focus on reach, impressions, engagement, loyalty sign-ups, and conversions.
- Proficient in marketing technology tools, including analytics platforms like Google Analytics and Adobe Analytics, as well as customer data platforms (e.g. Tealium).
- Strong analytical skills with the ability to derive insights from marketing data and build performance dashboards using Excel, Power BI, or Tableau.
- A collaborative mindset and the ability to work cross-functionally with diverse teams.
- Strong leadership skills with a demonstrated ability to foster teamwork, promote knowledge sharing, and drive cross-functional collaboration.

This is a key role within our digital marketing team, ideal for someone who thrives on results, loves solving problems, and enjoys working in a fast-paced, collaborative environment.

**Why work for CRG?**

The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:

- Generous employee discounts across our House of Brands
- Seasonal clothing allowance
- An additional day of leave for your birthday
- An Industry leading Parental Leave Program
- Flexible working arrangements to support work/life balance
- Annual learning calendar to support the ongoing development of our team
- Support community partnerships across our Corporate Social Responsibility Program
- We are committed to operating ethically, sustainably, and responsibly.

**About CRG**

Country Road Group is Australia's largest Lifestyle Brand Houses comprising of iconic brands including Country Road, POLITIX, Trenery, Witchery and MIMCO. Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group’s evolution and support each brand to realise their full potential.

**Advertised**: 11 Jul 2025 AUS Eastern Standard Time
**Applications close**: 15 Aug 2025 AUS Eastern Standard Time