Marketing Executive

Yes Hospitality Group and Yes Care Cleaning is a leading provider of Housekeeping and Cleaning Solutions and services to the accommodation industry, government organizations and commercial cleaning. We are a trusted partner to many properties, we are currently seeking a dedicated and results-driven Marketing go-getter to join our energetic team based at the Head Office in Docklands, Melbourne.

We are seeking a dynamic and motivated Marketing Executive to join our team. Along with the operations team, you will play a key role in promoting our services and establishing strong relationships with our clients. Your responsibilities will include developing marketing strategies, creating compelling content, managing social media channels, and coordinating promotional activities.
- **Define Your Unique Selling Proposition (USP)**: Clearly articulate what sets our cleaning company apart from competitors. Whether it's eco-friendly cleaning products, exceptional customer service, or specialized cleaning services, make sure your USP is communicated in all marketing materials.
- **Target Audience Identification**: Understand your target market. Identify the demographics, psychographics, and specific needs of your potential customers. This will help tailor your marketing messages to resonate with them.
- **Online Presence**: Develop a strong online presence. Create a professional website that showcases your services, pricing, and contact information. Utilize social media platforms to engage with your audience, share cleaning tips, and showcase before-and-after photos of your work.
- **Content Marketing**: Create valuable content related to cleaning and maintenance. This could include blog posts, videos, infographics, or downloadable guides. This not only helps with SEO but also positions your company as an authority in the cleaning industry.
- **Local SEO Optimization**: Ensure that your website is optimized for local search. List your business on Google My Business and other relevant local directories. Encourage satisfied customers to leave positive reviews.
- **Referral Programs**: Implement referral programs to encourage your existing customers to refer your cleaning services to others. Consider offering discounts or incentives for successful referrals.
- **Partnerships and Collaborations**: Establish partnerships with local businesses or real estate agencies. Networking can lead to mutually beneficial collaborations, such as cross-promotions or bundled services.
- **Printed Marketing Materials**: Design professional and eye-catching business cards, flyers, and brochures. Distribute them in local neighbourhoods, community centres, and other places where your target audience may frequent.
- **Special Promotions and Discounts**: Run limited-time promotions or discounts to attract new customers. Consider offering package deals or seasonal promotions to boost business during slower periods.
- **Customer Loyalty Programs**: Implement a loyalty program to reward repeat customers. This can include discounts on future services, exclusive offers, or free add-on services for frequent clients.
- **Track and Analyze Performance**: Use analytics tools to track the performance of your marketing efforts. Monitor website traffic, conversion rates, and customer feedback to continually refine your strategies.

If you are passionate about marketing and want to be part of a dynamic team, we would love to hear from you Please submit your resume and cover letter outlining your relevant experience and why you are interested in joining Yes Hospitality Group.

**Job Types**: Full-time, Part-time, Permanent

**Salary**: $60,000.00 - $90,000.00 per year

Expected hours: 38 per week

Schedule:

- 8 hour shift

Work Authorisation:

- Australia (required)

Ability to Commute:

- Docklands, VIC 3008 (required)

Ability to Relocate:

- Docklands, VIC 3008: Relocate before starting work (required)

Work Location: In person