Brand Manager

**Are you a keen take on a product management role to drive the brand’s growth to reach out to many more children?**

**Ready, set, GO Serve up your creative juices and collaborative spirit to bring people together in strategizing brand and business management**

**Core Responsibilities**

Reporting to the Brand Director, you will be responsible for leading a segment of the LEGO portfolio and the go-to-market strategies for Australia and New Zealand. You will play a central role in the marketing team as the product expert and be accountable for driving performance aligned with success metrics.

Brand Management (60%)
- Be the product and audience expert for the kids 6-12 (boys first) portfolio
- Develop and implement innovative marketing plans, grounded in insights that drive brand equity and build active consumers
- You will have a “one team” attitude; collaborating with a variety of functions across Marketing, Sales, Operations and Business Intelligence, to ensure alignment with audience strategies and achievement of objectives
- Review driven activity and changing market needs in order to facilitate adjustments to audience strategies when needed
- Feed into pricing and lead assortment recommendations for your portfolio
- Lead agency partners and external partnership relationships aligned with audience responsibilities as required
- Input into the ANZ Marketing Strategy development, objective setting process and consumer communications planning

Business Management (40%)
- Lead consumer sales recommendations for your audience portfolio; which includes monthly forecasting and active participation in the S&OP process
- Weekly analysis and evaluation of theme and product performance. Work collaboratively across all functions to identify and implement short term tactics to improve performance as required
- Have a continual improvement mentality; achieved through commercial performance review and analysis, campaign after action reviews, global case studies and performance benchmarks
- Plan and run budgets related to multiple brands and marketing campaigns

**Be part of the team that “brings LEGO Bricks to life” across Australia and New Zealand. We are an impactful Brand Team has a lot of fun along the way**

This role is part of the ANZ Marketing Organisation and reports into the Brand Director. Brand is a function of the overall marketing team, which includes Digital Marketing, Trade Marketing, Brand Relations and Marketing Planning; all reporting into the Senior Marketing Director. There is also a strong regional APAC marketing team to support BU marketing efforts.

**Do you have what it takes**:

- 3+ years consumer goods experience with a track record in brand or product management
- Experience driving brand growth and health metrics
- Excellent communication and presentation skills with analytical approach
- Consistent track record working with Sales and Operations to bring plans to life
- English Advanced (oral and written)
- Knowledge of any local languages of South East Asia is a bonus

LI-FH1

**What’s in it for you?**

**Here are some of what to expect**:
**Family Care Leave - **We offer enhanced paid leave options for those important times.**Insurances - **All colleagues are
- ** **covered by our life and disability insurance which provides protection and peace of mind.**Wellness** - We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.**Colleague**
**Discount** - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.**Bonus **- We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.**Your workplace - **Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children’s Rights.

**Just imagine building your dream career.**

**Then make it real.**

**Join the LEGO**®
** team today.**

**Location**
- Sydney, Sales Office, New South Wales, Australia

**Job ID**
- 3-5095

**Category**
- Sales, Marketing & Product Management