Brand Manager

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Quote from Hiring Manager
As a Brand Manager at Brown-Forman, you will play a key role in the development and execution of brand strategies that help elevate our brands in the marketplace. You'll work closely with cross-functional teams to ensure that our brands meet consumer needs and achieve strong market growth. Your ability to manage day-to-day brand activities, and work collaboratively with teams, will have a direct impact on our success.

Meaningful Work From Day One
As a Brand Manager at Brown-Forman, you will be responsible for driving brand performance across various channels. You'll manage brand activities and support the execution of brand strategies to enhance our brand's positioning and growth. Your role will involve close collaboration with cross-functional teams to bring brand initiatives to life, ensuring that our brands resonate with consumers and meet business goals.

What You Can Expect

• Support Brand Growth: Assist in the management of the P&L to drive brand performance. Work with senior team members to analyse key business metrics and optimize brand strategies.
• Brand Strategy & Execution: Support the development and execution of brand plans based on consumer insights. Help manage brand campaigns and initiatives that drive brand awareness and penetration in key markets.
• Marketing & A&P Management: Contribute to the management of A&P budgets, ensuring resources are allocated effectively across marketing initiatives. Participate in evaluating the success of campaigns and identifying opportunities for optimization.
• Brand Campaigns & Activation: Collaborate with marketing teams to execute integrated brand campaigns. Support the creation of marketing materials and strategies that align with brand objectives.
• Cross-functional Collaboration: Work alongside teams in marketing, trade, sales, and product development to ensure that brand initiatives are successfully implemented across all touchpoints.

What You Bring to the Table

• A minimum of 3-5 years of marketing experience, preferably in brand management, with a focus on growing brands in a competitive market.
• Solid understanding of brand strategy and consumer insights, with the ability to apply them to practical marketing plans.
• Experience working with P&L management, budget allocation, and resource optimization.
• Strong project management skills, with the ability to work on multiple projects simultaneously.
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
• Previous experience in the spirits or beverage alcohol industry is a plus but not required.
• Willingness to travel occasionally (up to 10%).

What Makes You Unique

• Experience in working with both global and local brands, and an understanding of how to tailor brand strategies for different markets.
• A passion for the premium spirits industry and an understanding of emerging trends and consumer behaviors.
• Ability to innovate and identify new growth opportunities for brands, especially in a dynamic and competitive industry.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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