Brand Manager

5 days ago


Sydney, Australia British American Tobacco Full time

**BAT is evolving at pace - truly like no other organisation.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

**BAT AUSTRALIA** **IS LOOKING FOR A BRAND MANAGER**

**SENIORITY LEVEL**:Senior Level

**FUNCTION**: Marketing

**LOCATION**:Sydney, Australia

**ROLE POSITIONING AND OBJECTIVES**

This role is part of Marketing.

BAT’s purpose is to build a better tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers. To meet our consumers’ evolving need for enjoyment and satisfaction, BAT will evolve our growth model through the development of our portfolio in tobacco, nicotine and beyond nicotine.

This role will be responsible for leading the development and execution of Brand strategies and plans to strengthen BAT’s brand portfolio and deliver key commercial objectives. This involves effectively leading and managing brand executives, ensuring all initiatives are delivered OTIF to the defined quality expectations, and brand executives have clear and aligned performance objectives and a development plan which is actively managed via regular coaching sessions and attendance in relevant training programs.

**Reports to**:Area Head of Brands

**WHAT YOU WILL BE ACCOUNTABLE FOR**
- Utilising data, information & insights identify business issues and opportunities & develop consumer centric brand strategies & plans to resolve issues and capitalise on opportunities. Develop potential contingencies in response to potential competitor actions.
- Systematically analyse consumer insights and trends, market information and brand equity metrics each quarter to determine brand portfolio issues and opportunities. Develop proposals and update plans which address the issues and capitalise on the opportunities.
- Utilising relevant brand equity metrics develop brand campaigns for the brand portfolio to strengthen brand equity.
- Effectively lead & manage the development of product and brand messaging for brand portfolio initiatives.
- Drive product strategies with the consumer product manager to ensure relevant sustainable differentiated product superiority is achieved across the brand portfolio. Develop business assumptions related to gross market share for inclusion in business cases.
- Prepare, develop & deliver internal and external presentations related to the brand portfolio and the defined initiatives that are to be deployed.
- Effectively manage external agencies, ensuring high quality briefs are provided to agencies On time in full (OTIF).
- Prepare research & product briefs for defined initiatives & lead internal alignment and action and supporting the consumer product manager in the delivery of product training.


**CAN THIS BE YOUR FUTURE ROLE?**
- Do you have a good experience brand & project management?
- Do you have solid knowledge in marketing?

**CRUCIAL EXPERIENCE, SKILLS AND KNOWLEDGE**
- Degree educated with relevant professional qualification
- Minimum 6 years of experience in Brand management or any related field.
- Extensive experience in campaign planning, operational brand, consumer insight development & management, budget & agency management.
- Possess strong managerial & interpersonal skills, proven ability to lead teams, develop people and deliver business results.
- Strong stakeholder management experience in developing and maintaining effective relationships with internal & external stakeholders

**REMUNERATION AND BENEFITS**

You will receive a competitive remuneration package.

We have flexible working, great parental leave and career's leave benefits and a positive and inclusive culture.

**WE ARE BAT**

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference


  • Academy Brand

    20 hours ago


    Sydney, New South Wales, Australia The Academy Brand Full time $60,000 - $80,000 per year

    Academy Brand is a locally owned and operated men's lifestyle fashion brand. We are looking for someone who is passionate about connecting with people, has exceptional communication skills, is driven by delivering strong results and  providing an amazing in store customer experience.We are currently looking for a part time sales manager to join us at our...


  • Sydney, Australia Brand & Marketing Full time

    **About Woolworths Group** Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce businesses, Woolworths Group is...

  • Brand Manager

    2 weeks ago


    Sydney, Australia Access Corporate Group Full time

    **Company Overview** Access Corporate Group (Access) is an international brand management company with over 2,000 employees located in its global offices in Sydney, Melbourne, Auckland and Hangzhou, China. Founded in 2017, the company has grown exponentially through operating and investing in premium brands, delivering its promise of ‘Everyday Better...

  • Brand Manager

    1 week ago


    Sydney, Australia Montu Full time

    **Company Description** Montu is one of Australia's leading health tech businesses and a leader in alternative health services. With operations in Australia and Europe, we take a technology-first approach to reshaping the landscape for suppliers, practitioners, pharmacies and patients. Montu operates a fully integrated, end-to-end ecosystem of healthcare...

  • Brand Manager

    7 days ago


    Sydney, Australia Sharp & Carter Full time

    One of the World's most loved Health, Wellness and OTC Brands - Lead and execute the entire brand strategy for ANZ | Flagship Brand - Initial 3 - 6 month contract | $50 - $60 P/H B+S | ASAP Start | Potential Perm **About the role** Health and vitality! They're the first 2 words that you'd use to describe this amazing role and that's exactly what it is, an...

  • Brand Manager

    3 days ago


    Sydney, New South Wales, Australia Found People Full time $104,000 - $130,878 per year

    About the companyBrand Manager for our large industry leading Audio Visual company based in Northern Sydney. Providing critical communication solutions to businesses across Australia and New Zealand. With a national presence and deep expertise across Audio Visual, Control & Automation and Critical Communications solutions, we partner with global brands to...

  • Brand Manager

    2 weeks ago


    Sydney, Australia Access Corporate Group Full time

    **Company Overview** Access Corporate Group (Access) is an international brand management company with over 2,000 employees located in its global offices in Sydney, Melbourne, Auckland and Hangzhou, China. Founded in 2017, the company has grown exponentially through operating and investing in premium brands, delivering its promise of ‘Everyday Better...

  • Brand Manager

    1 week ago


    Sydney, Australia GWF Full time

    Due to an internal promotion, we are looking for an entrepreneurial, creative, agile, and results-orientated Brand Manager to lead our Bürgen brand. This is an exciting opportunity for a Brand Manager who wants to lead a brand from strategy to execution, have end to end ownership of local NPD development, and develop local communications campaigns, all with...

  • Brand Manager

    24 hours ago


    Sydney, New South Wales, Australia Careers Full time

    Own the strategy for Cocktails on tap and specialty Brands   Crawley's Syrups, Suze, and BarSol PiscoShape the future of Australia's premium beverage landscape | High profile position Be part of entrepreneurial, passionate, and collaborative team | B Corp Certified Company Lion Marketing Here at Lion, we don't settle for ordinary. We're passionate about...

  • Brand Manager

    3 days ago


    Sydney, New South Wales, Australia iknowho Full time

    Brand Manager - FMCG (10-Month Maternity Contract)Global brand | High-growth premium FMCG categoryImmediate Start | Sydney LocationSalary: $ k + super | Hybrid Model 3:2We're on the lookout for a dynamic and commercially savvy Brand Manager to join a leading Drinks brand on a 10-month maternity leave contract.This is your chance to take ownership of a...