Digital Marketing Specialist

**Digital Marketing Specialist**
- **Permanent Role**:

- **Location Sydney, Melbourne, or Brisbane**

**About the role**:
The Digital Marketing Specialist will work with the Digital Marketing Lead and Manager to take the Suncorp brands to new heights through the development & execution of leading digital campaigns.

The role will be focused on being obsessed with the numbers and using data to drive profitable growth and optimisation of Suncorp’s insurance products.

**Key Objectives include**:

- Manage the strategic approach to data driven digital marketing to deliver experiences through personalisation and segmentation for Suncorp.
- Utilise Suncorp’s suite of technology to Develop Omni-channel Digital Experiences
- Work with our agency to execute defined programs and the “Always on” BAU digital program.
- Driving best practice through strategic use of digital, data and technology to meet revenue and efficiency targets.
- Work in collaboration and partnership with agency and other stakeholders (Brand / Content / Web etc)

**More specifically, you will**:

- Driving best practice innovation through strategic use of digital and social marketing channels, data, technology and analytics, and driving demonstrable business outcomes
- Planning, execution and optimisation of digital marketing activity for Suncorp Groups insurance brands
- Design, develop & manage personalised customer experiences across all digital channels.
- Leverage data and technology to deliver targeted and personalised digital media and collaborate with the website team deliver a seamless onsite experience.
- Monitor Competitor activity and analysis to uncover opportunities which gain market share.
- Work collaboratively across marketing teams to share insights and provide audience segmentation recommendations that inform the creative strategy for our campaigns across digital channels.
- Deliver digital marketing reporting including key insights, learnings and recommendations by agreed deadlines.
- Stay up to date across industry changes and developments and identify key opportunities for business value that can be driven by early adoption of products or technology.
- Contribute to the accurate management of campaign budgets and financial reporting.
- Identify and manage compliance and privacy policy formation.
- Work collaboratively with Brand Marketing teams to integrate across digital campaigns which capture and convert demand.
- Work collaboratively with Platform and wider Marketing Automation teams to deliver seamless customers experiences.
- Demonstrating curiosity and thinking outside the box

**COMMUNICATION**
- Communicate with influence on relevant stakeholders to ensure the Brand & Marketing program of work is delivered

TEAMWORK
- Work across Brand & Marketing, the Customer Experience function and across the group collaboratively to solve issues, take opportunities and promote new ideas for consideration.
- Actively collaborate across your Division, Customer Experience Function and the broader Group functions to support the achievement of strategic objectives.

**LEADERSHIP & PEOPLE**
- Contribute to the culture of the digital marketing team and cultivate a team environment that encourages people to perform at their best balancing productivity, quality and compassion.
- Collaborate across the business for opportunities to leverage knowledge and capability to maximise business outcomes.

**About You**:

- Tertiary Degree in Business or Marketing Mandatory
- 2-4+ years marketing experience in a similar environment (either Client or Agency side) with a focus on digital marketing and/or customer marketing. Executing digital media - SEM, Display, and Social
- Knowledge of the Australian publishers/digital networks
- Understanding of digital analytics and marketing automation technology
- Highly effective communication and consulting skills
- Ability to identify future trends and developments in digital for the marketing team.
- Exposure to ROI marketing management
- The ability to develop actionable business opportunities from analysis of multiple datasets.

**Key Capabilities**:

- Experience with designing and implementing Personalisation and Testing programs (e.g. Adobe Target, Experience Manager or equivalent advantageous)
- Agency/Consultancy based experience - advantageous.
- Expert in managing and implementing digital performance media programs (SEM, Display, Social)
- Excellent strategic planning skills to drive business benefit and maximise opportunities.
- Excellent understanding of the evolving marketing technology landscape
- Thorough understanding of ad serving platforms such as GMP
- Ability to predict future trends and developments in digital for the marketing team
- Expertise in defining digital analytics, managing attribution and data driven marketing strategies that deliver demonstrable business outcomes.
- Ability to communicate complex and detailed information simply and effectively.
- Excellent problem s