Digital Communications Lead

Location: Melbourne | Western Metropolitan

Job type: Full time

Organisation: Western Health

**Salary**: Salary not specified

Occupation: Administration/Secretarial, IT and Telecommunications

Reference: 53920

Calling Digital Communications experts with extensive experience and a passion for excellence to come and lead Western Health's online presence and digital communications channels and platforms.

In this role you'll:

- Lead and coordinate the development and implementation of a digital communications strategy and associated policies.
- Coordinate staff, resources, contractors and suppliers for digital communication projects and updates and ensure that project deadlines and budgets are adhered to.
- Provide guidance, support and co-ordination in digital communication contract negotiations and specification development.
- Assess and analyse the viability of new and emerging digital communications to raise awareness and inform stakeholders about Western Health's services, initiatives and events.
- Foster new ideas and creative ways of working to ensure Western Health's digital and social communications are relevant, targeted and have meaningful impact.
- Strategically drive and evolve Western Health's websites and digital communication channels to ensure their functionality delivers an integrated and seamless user experience.
- Lead and coordinate the day-to-day management and ongoing development of Western Health's websites and other digital communications, ensuring content is accurate, well-written and designed for maximum reach and impact.
- Measure and report on the effectiveness of digital campaigns, delivering data insights and actionable recommendations.
- Coordinate a SEO strategy to improve search engine rankings and develop performance metrics to support websites' and digital communications channels' engagement and performance.
- Manage content and lead improvements to Western Health’s websites and other digital communication channels, ensuring adherence to accessibility and style guides.
- Lead and develop team members, including motivating staff to achieve team objectives, build team commitment; be accountable for achieving their individual goals; proactively manage performance; while continuously developing staff capabilities.

To be successful in this role, you'll bring:

- expertise in current web standards and trends, Web Content Accessibility Guidelines, user experience, information architecture and new and emerging technology trends, as well as
- knowledge of and high proficiency in the use of content management systems, and the ability to oversee and enact governance of digital content standards.

You'll ideally have:

- Knowledge and experience in website development using open source CMS Wordpress and/or Drupal.
- Programming experience in the following languages: HTML/CSS, Javascript, ASP, PHP, Python.
- Knowledge and experience in Office 365, especially SharePoint, to deliver and optimise internal communications.

**About Us**

Our workforce of over 11,000 employees are driven by our values of ‘Compassion, Accountability, Respect, Excellence and Safety’ (CARES). We value our people and provide them the opportunity to grow and develop. Our teams are friendly and supportive, ensuring we deliver a safe, person-centred and connected patient experience.

Western Health is in a period of rapid growth. Our services comprise of four acute public hospitals: Footscray Hospital, Sunshine Hospital (including Joan Kirner Women's and Children's), Williamstown Hospital and Bacchus Marsh & Melton Hospital. We also operate Sunbury Day Hospital, Hazeldean, Grant Lodge Residential Aged Care, as well as community health centres in Melton, Caroline Springs and Bacchus Marsh and a range of community-based services. We care for a diverse community of more than 1 million people with complex care needs ranging from Neonates to Geriatrics.

Our employees enjoy a wide range of benefits such as:

- Professional development support
- Career advancement opportunities
- Salary packaging including novated vehicle leasing
- Work-life balance

Western Health is committed to providing a safe environment for the children and young people who are involved in our services, sites and operations. We follow and abide by all legislative requirements to keep children and young people safe.