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Digital Analyst

2 weeks ago

Hawthorn East, Australia Coles Liquor Full time

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

**About the team**:
Our Coles Liquor team work across three leading brands (Liquorland, First Choice Liquor Market and Vintage Cellars), each with their own unique offering and customer base. With a network of more than 930 stores and ultra-convenient online sites, delivering on our commitment to provide accessible drink solutions for every occasion.

**About the role**:
The Digital Trade Analyst at Coles Group plays a key role in driving the growth and optimisation of Coles Liquor Group's (CLG) digital and online presence by leveraging data insights. Sitting within the CLG eCommerce team, this role helps bring consumer stories to life through data. The Digital Trade Analyst is responsible for leading end-to-end digital analytics across a variety of cross-functional digital teams, with a focus on delivering actionable insights to support trade growth, website optimisation, and commercial analysis.

Key responsibilities include providing weekly insights to the digital trade teams, managing analytics platforms (including GA4 and tagging), and overseeing the technical setup and maintenance of CLG's digital systems. The Digital Trade Analyst will also work closely with the Web Product squad to provide customer journey analytics and support digital trade initiatives across web and digital channels. Additionally, the role involves managing digital tools such as chatbots, Medallia, and Bazaar Voice, while continuously collaborating with internal teams to drive data-driven change and improvements.

**Applications close Wednesday 7th May**

***About you and your skills**:

- 3 - 5 years minimum experience in digital analytics with a focus on eCommerce, digital channels and Product squads.
- Advanced experience and knowledge of digital metrics and measurements across a digital/web ecosystem.
- Technical knowledge and expertise in analytics systems, including: Google Analytics, Adobe Analytics and Tealium.
- Experience working in partnership or alongside Product Squads / cross-functional stakeholders.
- Experience in digital media performance measurement and reporting, including implementation and monitoring of media tags.
- Experience creating reports and dashboards with data visualisation tools (e.g., Tableau, google data studio, Power BI).
- Excellent written communication skills to simply and clearly articulate findings and insights to stakeholders.
- Microsoft Azure and AWS Adthena highly advantageous.
- Experience in advanced analytics by utilising knowledge of statistical analyses using R/Python preferred.
- Experience in Voice of Customer analytics.
- Experience in media mix modelling solutions, with proven track record in building strong attribution models.

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**What’s in it for you?**:

- **
Flexible working options**:We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
- ** Office perks**: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
- ** Discounts**:Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
- ** Reward through recognition**: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
- ** Opportunities for learning and development**: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
- ** Paid parental leave**: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
- ** Investment in your future**:Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

**About the recruitment process**:
Job ID: 153101

Employment Type: Full time