Marketing Specialist

3 days ago

Perth, Australia Luminary Mindset Pty Ltd Full time

**Duties & Responsibilities**:

- Conducting in-depth market and competitor research projects to identify potential opportunities for the business, help analyse areas of possible growth and propose/implement strategies to target and tap into these opportunities;
- Contributing to the digital strategy for the business, ensuring alignment with business objectives as the strategy evolves;
- Planning, developing and organising advertising policies and campaigns to support sales objectives;
- Creating consumer awareness and effectively promoting the attributes of goods and services;
- Writing and coordinating marketing content to ensure the effective implementation of marketing initiatives, including digital marketing, brand campaigns, website updates/development, and social media;
- Analysing data regarding consumer patterns and preferences;
- Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information;
- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs;
- Creating an on-going SEO strategy, which includes on-going keyword research, technical SEO, on-page SEO, content strategy, digital PR and link-building and blog management with the goal to improve organic visibility within search engines, leading to increased brand awareness, CTR, site visitors and revenue.
- Bachelor degree or higher;
- At least five years experience in a similar role; and
- Experience in digital marketing strategy, e-commerce, and brand strategy; as well as copywriting and proven editorial skills in developing client communications, marketing collateral and other forms content.

**Salary**: $68,000.00 - $86,000.00 per year

Schedule:

- 8 hour shift

Ability to commute/relocate:

- Perth WA: Reliably commute or planning to relocate before starting work (required)

Work Authorisation:

- Australia (required)

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