
Clinical Marketing, Education
6 days ago
Are you an agile learner capable of absorbing clinical and technical information to deliver compelling and memorable content to a variety of audiences using different methods of engagement?
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.
We are looking for a talented marketing professional with a passion for working in a technical environment. Reporting to the Director of Marketing, the Clinical Marketing, Education & Events Manager is responsible for shaping the Medical Education and Events strategy including branding, faculty engagement and key opinion leader (KOL) management. The Clinical Marketing, Education & Events Manager will also identify opportunities to maximise access to Advanced Technologies with customers and patients and, develop programs and tools to support. To be successful, you will have a high level of business acumen, be a creative thinker and have the ability to balance competing priorities, while liaising with the Product Management team and agency partners to deliver best-in-class industry-standard clinical meetings. To be successful, you will have a high level of business acumen, be a creative thinker and be able to balance competing priorities, all while honing your skills as a modern-day educator.
Core Competencies
Medical Education and Events (ME&E): Develop and implement the medical education and events strategy including building upon the brand heritage of Alcon-led meetings and presence at 3rd party congresses.
Advanced Technologies: Uncover customer unmet needs and tailor programs, tools and resources to address gaps.
Training and Education: Demonstrate a depth of clinical and technical knowledge to create and maintain comprehensive educational programs to support local teams. This will include collaborating with Regional and Global partners to leverage assets and expertise as required and, supplement with local resources as needed.
KOL Engagement: Manage Key Opinion Leader (KOL) strategy and coordinate, facility engagement, agenda management and requests. Manage associated KOL contractual requirements and honorarium utilising internal tools.
Financial Acumen - Be an active contributor to overall budget management through effective agency partnership, PO and invoice administration including managing the A&P Budget to ensure financial accuracy and accountability.
Leadership Qualities - Bring a positive attitude with ‘out-of-the-box’ thinking to overcome barriers to execution. This role offers the right person, the right opportunity to shine and achieve professional career aspirations
Essential Requirements
- Business, Marketing and/or Science-related degree or equivalent
- Demonstrated training and education background with an understanding of adult learning principles and customer learning journeys
- Proven experience working in marketing and leading a team of cross-functional partners to deliver results and collaborate across multiple teams, including Product Management and agency partners
- High-level of business acumen and experience with working at all levels within an organisation
- Demonstrated relationship building, story-telling both written and verbal, and creative mind-set
Preferred Requirements
- Qualifications in Optometry, Orthoptics and/ or Education would be helpful but not essential
How You Can Thrive at Alcon:
- Opportunity to work with a leading global medical device company.
- Collaborate with a diverse and talented team in a supportive work environment.
- Competitive compensation package and comprehensive benefits.
- Continuous learning and development opportunities.
Alcon Careers
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