Analyst, Analytics

**Work type**: Permanent Full time
**Region**: VIC- Melbourne CBD
- **Outstanding opportunity to build and progress your career while driving customer outcomes**:

- **Join a team that’s fast paced in a dynamic environment**:

- **Use your passion to deliver tangible, positive customer experiences
**It’s more than a career at NAB. It’s about more opportunity, more moments to make a difference and more focus on you.**

Your job is just one part of your life. When you bring your ideas, energy, and hunger for growth to us, you’ll be recognised and rewarded for your contribution in return. You’ll have our support to excel for our customers, deliver positive change for our communities and grow your career.

It’s a good time to see what more you can find at NAB as** an Analyst, Analytics & Reporting**

**The role**:
Reporting to the Manager of the Digital Sales Test & Target team, this Analyst role is responsible for analysing data to identify actionable insights to improve digital sales funnel performance and conversion.

You will be creating dashboards and reports to understand, track and identify optimisation opportunities to improve digital sales experiences as well as working closely with Digital Sales & Marketing Channel Personalisation team members to uncover and implement improvements to both owned public and secure channels.

**The role and Day to day will include**:

- Using data to uncover opportunities to create more personalised, relevant, and contextual digital experiences including audience analysis and segmentation.
- Identify and support ongoing improvements to Analytics capability and operational efficiencies when leveraging, visualising and reporting using digital data.
- Deliver conversion rate optimisation (CRO) analysis and insights to drive product awareness, consideration and sales conversion.
- Share insights and performance reporting with relevant teams and stakeholders to influence and improve sales performance.
- Collaborate and contribute to team prioritisation, scope assessment, opportunities, and pipeline.

**What you will bring**:
To be successful in the role you will have strong analytical skills, having worked in an analytics/insights capacity, with the ability to generate actionable insights from data. You will have experience using website / digital analytics tools such as Adobe Analytics as well as:

- A background in website / digital metrics and reporting suites (e.g. Adobe Analytics, Google Analytics or similar)
- Experience working with Conversation Rate Optimisation tools and Adobe suite highly desirable (eg Adobe Target, Adobe Analytics, Adobe Audience Manager, Contentsquare etc)
- A proactive focus on customer experience and driving measurable business outcomes.
- A mindset of continuous improvement and innovation
- A proactive approach to working with team members and broader stakeholders to solve challenges and uncover opportunities.

**Make a difference through your work***
At NAB, we work together to deliver exceptional outcomes that exceed our customers’ expectations. We are an ASX listed organisation that has been serving Australian communities for more than 160 years. We are investing in positive change and our work changes the future of banking. Our colleagues have an impact far beyond work, and you’ll be part of a team that is helping to solve some of society’s biggest challenges.

**A diverse and inclusive workplace works better for everyone.**

We know that our people make us who we are. That's why we have built a culture of respect - where everyone feels valued and appreciated for being their true authentic selves at NAB. With our focus on inclusion and diversity, and in partnership with our Employee Resource Groups, NAB is a place where First Nations colleagues, colleagues of all genders, sexualities and ages, carers and colleagues with disability, and colleagues from all cultures, races and religions have the opportunity to thrive, connect and grow.

**More focus on you**
We are committed to delivering a positive experience for our colleagues and a workplace you can be proud of. We support our colleagues to balance their careers and personal life through flexible working arrangements such as hybrid working and job sharing and competitive financial and lifestyle benefits. We invest in our colleagues through world class development programs (Distinctive Leadership and Career Qualified in Banking), and empower you to learn, grow and pursue exciting career opportunities. To learn more, visit the Benefits of Working at NAB page on our website.

**Join NAB**

unsolicited CVs from agencies will not be accepted.

please remove if not applicable for a role - such as a branch role [TC1]