Gtm Manager, Customer Experience, Business

The
**Business Applications Go To Market (GTM) Manager for Customer Experience** is responsible for orchestrating planning and execution across marketing, sales, partner, customer success and services to deliver business outcomes, drive internal, ecosystem and market awareness and excitement, and leading local market insight. The Customer Experience workload portfolio consists of Dynamics 365 Sales, Dynamics 365 Marketing, Dynamics 365 Customer Insights & recntly laucned Viva Sales

The Business Applications Customer Experience GTM Manager must develop strong partnerships with the segment, customer and partner stakeholders to lead and execute the fiscal year local priorities. The GTM Manager understands, orchestrates and influences programs, campaigns and marketing activities, and shares insights and result to Corp and other leads WW. An essential aspect of the role is to align the content, timing and delivery of marketing and sales play outreach to Microsoft’s customers and partners. It is critical that cross solution priorities are considered with the end goal of supporting a "One Microsoft" motion.

**Please Note: this is a Maximum Term Contract of upto 12 months**

**Responsibilities**:
**The prurpose of this role**:
**Go-To-Market Strategy: 40% of time**
- Own the local product and marketing go-to-market strategy for driving cloud revenue growth, market share and product usage.
- Orchestrate the creation of marketing plans and campaign investment decisions based on market opportunity and analysis, partner ecosystem and competitive landscape.
- Manage Business Applications planning scenarios and engage with key stakeholders (i.e. segment teams, other business groups, central marketing) ensuring successful execution
- Conduct local competitive analysis and develop competitive tactics to drive target market share gains
- Determine a common set of performance indicators for local marketing activities in collaboration with other teams involved (e.g. segment marketing, other business groups)
- Understands the partner ecosystem that supports their solution portfolio and aligns with partner roles for partner capacity and partner marketing planning
- Actively engage segment teams and the subsidiary supporting a "One Microsoft" approach. Build and maintain cross solution area sales programs
- Act as the voice of the field by ensuring timely updates/feedback to corporate stakeholders on product marketing and campaign execution in subsidiary
- Track and report marketing performance/key performance indicators through standardised marketing tools

**Product Spokesperson: 20% of time**
- Maintain product knowledge and evangelize the solution portfolio internally and externally to partners, customers, press, and influencers
- Localise as needed and appropriate solution content such as product bill of materials (BOM), customer benefits, messaging, competitive differentiators, scripts/demos, value propositions and storytelling to business decision makers and technical audiences. Lead product launch activities and contribute to partner readiness and product evangelism delivery and business development
- Drive awareness of promotions/offers to key stakeholders across sales, partner, marketing and services roles
- Partner with Comms, Account and Specialist teams, and partner eco-system to develop customer storytelling that demonstrates impact of the Dynamics 365 portfolio

**Business Management: 40% of time**
- Own the end-to-end business and management of your solution portfolio across segments, drive key performance indicators and scorecard metrics, use the rhythm of the business for business performance reviews and contribute to monthly and quarterly business reviews as appropriate
- Act as the Directly Responsible Individual (DRI) for fiscal year customer adds scorecard
- Develop your local strategy and collaborate with your stakeholders to interpret market opportunity and risk and build appropriate go-to-market/correction of errors plan
- Deliver key insights and asks to accelerate adoption of products, qualify inhibitors (with recommendations) to escalate to subsidiary leadership team and corporate
- Actively participate in the worldwide community sharing your insights with your peers

**Qualifications**:
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.