Social Media Content Creator

**Let’s make a difference**:
When you work for The Babybee Group, you’ll be working with purpose. Working with the goal of making parents’ lives better. Working to drive positive change within the baby industry and to make a genuine difference in the lives of new parents and little ones as far as we can reach.
- **:Social Media Content Creator & Coordinator

**Role Overview**

Are you a creative content creator who lives and breathes social? We're on the hunt for a confident, camera-ready storyteller to help bring our brands to life across Instagram, TikTok, and beyond. In this hands-on role, you’ll create fun, engaging content, support influencer and creator partnerships, and help manage the day-to-day of our social platforms.

If you're organised, obsessed with trends, and love seeing your work make an impact - this one's for you.

**About Us**

At Babybee we design award-winning prams and baby gear for Australian families. We're a passionate team that cares deeply about delivering innovative products and best-in-class customer experiences, and having fun while we do it.

**The Details**

Full-time role.

$70-$80k incl. super, based on experience.

Based in our Yarraville office (1 day a week at home), with occasional off-site content shoots.

**Key responsibilities**:
**Content Creation & Production**
- Shoot, edit and publish short-form video content for our organic social platforms Instagram, TikTok and YouTube shorts
- Stay up to date with trends and viral moments, identifying reactive opportunities that make sense for the brand
- Appearing on and talking to camera and creating brand-owned educational and UGC-style content

**Influencer and Creator Partnerships**
- Support day-to-day management of influencers, ambassadors, and UGC creators, including outreach, follow-ups, and communication.
- Coordinate content timelines, contracts, briefs and product send-outs to ensure everything stays on track.
- Keep records up to date, follow up with creators to meet deadlines, and ensure all content is clearly labelled, filed, and catalogued for easy access by our creative and paid media teams.
- Review and approve influencer and UGC content (e.g. for correct product usage, brand tone etc) and to ensure briefs have been hit.

**Other Social Media Management**
- Respond to DMs and comments where appropriate and escalate issues to the Customer Service team as needed.
- Social media engagement; commenting on influencer, UGC and other brand content, re-sharing of content featuring our brands, supporting community building through UGC and customer features.
- Track and report on performance and engagement, using data to continuously refine approach and improve results.

**About You**
- 2-4 years’ experience in social media, content creation or influencer coordination, ideally in a fast-paced brand or agency environment.
- Confident on camera and comfortable creating engaging, on-brand content for Instagram and TikTok.
- Obsessed with social — you know what’s trending, what works, and what makes a great reel or TikTok.
- A confident communicator who can build strong, collaborative relationships with influencers, creators, and team members across marketing and the wider business.
- Highly organised with strong attention to detail and the ability to juggle multiple tasks and timelines.
- Experience with parenting or baby products (personally or professionally) is a big plus.

**Our Office**:
Our shiny new office is located in the leafy suburb of Yarraville in Melbourne's west.

We love our neighborhood and that we’re a short stroll to Yarraville Village (with its endless lunch options) and Yarraville station.

We also love Harvey, our office labradoodle who is captain of team morale.