Brand Experience Executive

2 days ago

Gold Coast, Australia Property Network of Australia Full time

Newly created role
- Increase foot traffic, retailer sales and centre awareness
- Dynamic and fast paced working environment

**Property Network of Australia **is currently seeking a highly motivated and innovative
**Brand Experience Executive** to join the Centre Management team at a sub-regional shopping centre asset located on the Gold Coast

**Role Responsibilities**
- Delivery of the annual centre marketing plan to budget, including the execution of marketing strategies to increase retailer sales, foot traffic, website traffic, and increase centre awareness.
- Generate retailer participation in centre marketing campaigns and events, managing and maintaining regular retailer engagement and retailer relationships/initiatives with existing and new retailers.
- Collaborate directly with retailers to ensure a coordinated and complementary approach to their individual marketing campaigns. Ensure key retailer/category/precinct metrics, challenges and opportunities are considered in the campaign process to maximise the effectiveness of campaigns for retailers.
- Maintain relationships with digital and creative agencies to ensure good outcomes for the centre.
- Creation, development, implementation, and delivery of all promotional campaigns across relevant media channels.
- Development of relationships with the community, tenants, and customers to ensure the awareness and brand management of the Centre.
- Demonstrate good financial management of marketing campaign budgets through accurate budgeting, campaign reporting and reconciliation, including analysis of ROI for all campaigns.
- Oversee the centre’s digital and social media platforms and content calendars including management of database marketing in conjunction with 3rd party social media/website agencies.
- Implement and support the strategy and delivery of Mall, Brand Space and Sundry income targets across the centre.

**Skills & Experience**
- Preferably tertiary qualified with marketing experience or a minimum of three years of shopping centre experience in a similar role.
- Experience implementing and managing campaigns/strategies including budgets.
- Enthusiastic team player with strong organisational, administrative & communication skills, both written and verbal.
- Strong knowledge and analysis of key performance indicators for the Centre including sales figures, traffic figures and the generation of PR for the Centre.
- Have social media awareness, with a commitment to remaining up to date on all digital trends.
- Excellent time manager, with experience in successfully achieving multiple priorities and deadlines.
- Be comfortable, confident, and capable in a full range of mediums, tools, and channels for connecting with tenants, customers, and stakeholders, with attention to detail.

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