Digital Content Designer

**POSITION DESCRIPTION
**Position **Digital Content Designer

**Position Number **TBC** Level/Classification **HEW0707***

**Reports to **Digital Experience Manager***

**Unit **Engagement & Experience***

**Directorate **Marketing & Communications Office***

**Position Purpose
The Digital Content Designer engages in the delivery of digital solutions that support the

University’s strategic plan.

Situated within the Murdoch University Marketing and Communications Office, the Digital
Content Designer will engage with stakeholders across the university to identify their content

needs and help define engaging, intuitive and results oriented experiences for all of Murdoch

University’s digital channels and audiences (including current students and staff).

The Digital Content Designer aligns digital experiences to the University’s brand and

marketing strategies through a strong understanding of best practice together with existing

and emerging technologies.

**About Murdoch University
**Murdoch University helps people discover how to make a difference, through education and

research endeavour, and remains one of the most inclusive universities in the country,
providing students with quality education and recognised academic standing within an

engaging and caring environment. We are a university for all, irrespective of background and

social standing with a focus on social equity, self-direction and freedom of thought and belief.

With strong links to government, business and the community, Murdoch University helps
people discover how to make a difference. We are a young, innovative and enterprising

university with more than 23,000 students and 1,700 staff across Perth, Singapore and Dubai.
We are committed to high quality education, innovative research, and strong community

engagement both locally and internationally.

Our Strategic Plan and Future Horizon 2017-2027 outlines an ambitious blueprint for

development and growth, with a focus on one purpose: to be a creative force for current and
future generations.

We are clear about our two core goals: to educate free thinkers who thrive in society and are

sought after by employers; and, to provide life changing solutions for the world’s big
challenges through our outstanding translational research and innovative practice.

**About the Work Area
The mission of the Marketing and Communications Office (MCO) is to inspire people to choose
Murdoch. Through brand, marketing communications strategies we enhance the reputation of

the University and drive future growth. The team share the work of Murdoch University’s
academics, researchers, staff and students, and with the wider community.

**Reporting Relationships**

Associate Director,
Engagement &
Experience

Senior Manager Digital Expereince
Events Manager

Digital UI/UX
Events Coordinator

Designer

Senior Events **Digital Content**
Producer **Designer**

**Digital Content**
Events Producer

**Designer
**Key Responsibilities/Duties
**1. Liaise with content owners and SME’s to review existing website content with the aim

of creating engaging, innovative, user-focused and results-oriented content.

2. Create content experiences with a focus on the end user needs utilising data, user

insights and best practice.

3. Develop new and engaging content experiences through UX design, content design,
copywriting, and wireframing as guided by our Digital Principles and under the

direction of the Digital Experience Manager.

4. Create, maintain and optimise online journeys and content to support the University’s

objectives, primarily using the University’s owned digital channels such as its website,

5. Collaborate across teams to improve the accessibility, inclusion, readability, and

scalability of digital content.

6. Provide support as required to ensure the Marketing and Communications Office meets

their stakeholder needs.

Murdoch University Position Description - Professional Positions

7. Carry out, and assist with, miscellaneous activities as requested.

**Selection Criteria
**Essential**

1. A marketing or communications qualification with extensive experience in a digital

marketing role or an equivalent combination or relevant experience and/or

education/training.

2. A demonstrated ability to create clear, concise and engaging website/digital content

and its role in the broader user journey.

3. An understanding of how to define online user needs and how to tailor content to

optimise user experience to meet defined goals.

as wireframing and content design.

5. Demonstrated high level of organisational, time and workload management skills,

and attention to detail, including the ability to prioritise workload to meet deadlines.

6. Highly developed communication and interpersonal skills, including the ability to

interact constructively and collaboratively with staff at all levels of the organisation.

7. Demonstrated technical skills including in-depth knowledge of tools and an