Marketing Campaign Specialist

Are you a marketing specialist with end-to-end campaign experience?
- A creative thinker who uses audience insights to build campaigns that deliver results?
- Work with an iconic brand in this VPS 4, Full-time, Fixed term (12 months) role

**About the Opportunity**

The Marketing Campaign Specialist is responsible for developing and delivering creative, integrated marketing strategies and campaigns aligned with the organisation's strategic objectives. The role reinforces brand positioning, deepens audience relationships and drives visitation onsite and online.

Reporting to the Marketing Manager, the role actively contributes to audience journey planning, devising targeted tactical marketing activity to increase audience acquisition, engagement and retention. The Marketing Campaign Specialist makes recommendations on brand, campaign strategy, and promotional activity for the Library's various projects, programs and exhibitions. Importantly, the role also builds industry and cross-sector relationships to leverage marketing efforts and build the Library's brand profile.

The Marketing Campaign Specialist is accountable for the following measurable outcomes:

- Creation of integrated marketing plans and campaign implementation
- Driving audience growth and deepening audience relationships (both online and onsite)
- Ensuring consistency of brand and building profile across the Library
- Managing stakeholder engagement with internal creative teams, media agencies and external suppliers
- Continuous evaluation and improvement of tactics and strategies aligned to audience behaviours and marketing outcomes.

**About You**

To be successful in this role working on brand campaigns, exhibitions and digital products and services, you will come to us with:

- Tertiary qualification in marketing, communications, or related discipline or equivalent work experience.
- Demonstrated experience planning and delivering end-to-end campaigns across paid/earned/owned channels from brief and concept through to evaluation.
- Demonstrated experience developing and delivering integrated marketing strategies and campaigns, with documented results in audience growth and continuous improvement.
- Demonstrated experience utilising evaluation metrics and insights to inform marketing plans and campaigns, including audience behaviours and marketing outcomes.
- Demonstrated experience in brand and building profile, preferably in a cultural or government institution.
- A proven track record of success in establishing and maintaining outstanding relationships with a range of internal and external stakeholders.

**About the Library**

State Library Victoria is Australia's oldest public library, and one of the first free public libraries in the world.

We believe in the power of knowledge to change lives. Free to access and open to all, the Library enriches the cultural, educational, social and economic lives of all Victorians.

State Library Victoria preserves and shares the stories of Victoria and the world, and is a major destination for stimulating cultural experiences, contemporary debates, and community-driven collecting. We encourage learning, exploration, imagination, and creativity, opening up possibilities for all Victorians.

**State Library Victoria is a child-safe organisation. A valid Working with Children Check will be required before commencing.**

State Library Victoria promotes a workplace that actively seeks to welcome and value the unique contributions of all people. We strongly encourage Aboriginal and Torres Strait Islander peoples, people with disability, people from cultural and linguistical diverse backgrounds, LGBTIQ+, D/deaf, disabled, neurodiverse people and people of all ages and abilities to apply.

**How to apply**
- Resume
- Cover letter (maximum 3 pages) summarising how you meet the _key selection criteria_ in the Position Description and the About You section of the advertisement.

**Enquiries**

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**Reasonable Adjustments**

**Advertising closes**on** Wednesday, 27 August**at 11.59pm Australian Eastern Standard Time.