Marketing Executive

2 weeks ago

Sydney, Australia MRI Software Full time

**MRI Software APAC - Marketing Campaign & Comms Executive**

We are seeking a highly motivated, B2B Marketing Executive to join our Marketing Team. Reporting to the Senior Marketing Manager, this role will be responsible for coordinating the APAC Acquisition and Customer marketing programs for our software products and managed services, targeting the Commercial and Occupier real estate sector.

**Responsibilities**:

- Develop and execute integrated campaign plans to achieve regional marketing targets that drive both net new, cross sell and expansion revenue
- Coordinate and execute GTM tactics required to deliver lead, pipeline and booking targets.
- Collaborate with Sales to build account-based marketing (ABM) campaigns.
- Understand and refine key value drivers in the market, unique value proposition, and customer and market perception of our products
- Collaborate with the internal digital team on campaign and ad strategy across social platforms (FB, Insta, LinkedIn, Google, display network etc.) and paid search
- Manage creative development including overseeing the content calendar, asset creation, messaging, scheduling and performance
- Create and optimise automated lead nurture (drip) campaigns to increase conversion
- Propose creative ideas to attract new prospects, improve conversion and identify new emerging channels to market
- Partner with Global inbound and outbound marketing teams across North America and EMEA to leverage learnings across regions
- Measure and report performance of all campaigns and initiatives against our goals and generate plans for tactical improvement

**Requirements: **
- 2+ years of experience marketing in a B2B SaaS company
- Demand Gen marketing experience. You've owned the end-to-end development and execution of demand generation campaigns
- Strong Account Based Marketing (ABM) experience. Experience with ABM software tools is an advantage
- Experience with Marketing Automation, CRM and ABM platforms
- Strong writing skills for authoring compelling content and campaign messaging
- Attention to detail when it comes measurement and tracking of campaign performance
- Visual design skills (the ability to brief in design and use template-based design software including Canva)
- Excellent communication skills with the ability to engage at all stakeholder levels
- Well organised with experience managing multiple projects simultaneously with strong attention to detail utilising project management tools

**Benefits**
- Work with a well-established marketing team based in Sydney
- Access to a global community of marketers
- Hybrid working arrangements with access to our Sydney city office on George St (near both train and light rail stops)
- Engaging, fun & inclusive culture - checkout the MRI Software APAC Insta feed and stories
- Opportunities for Tuition Reimbursement
- Employee recognition programs - Circle of Excellence and Service Awards
- Leave benefits (including the opportunity to accrue 3 extra leave days per year and flex leave for Friday afternoons)
- Annual performance-related bonus

Pay: Up to $85,000.00 per year

**Benefits**:

- Extended annual leave
- Gym membership
- Maternity leave
- Paid volunteer leave
- Professional development assistance
- Referral program
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday
- No weekends

Supplementary Pay:

- Bonus

Work Authorisation:

- Australia (required)

**Location**:

- Sydney, NSW 2000 (required)

Work Location: In person

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