Media Manager

5 days ago

Sydney, Australia ING Full time

The **Media Manager **role is responsible for creating and executing news worthy and engaging content to drive positive media sentiment and to strengthen ING’s external reputation. Here at ING, external communication is respected as a strategic business function, not only an executional channel. You’ll be part of a fun, welcoming and collaborative team that consults the business on how to make the best reputational decisions and how to meaningfully engage with external stakeholders including: media, customers and our social followers.

You’ll drive the strategic execution of proactive consumer PR, working hand in glove with our internal comms and brand teams and agencies. You’ll also assist during times of issues and crises; drafting messages, monitoring and reporting.

We’re a small but nimble and hands-on team -and often we need to pivot according to business priorities. This might mean there is occasional need to support with social media requirements including for our contact center on tone of voice and complex issues

**What you’ll do**
- Regularly engage with media to help maintain relationships for the bank
- Work with agency to maintain a regular drumbeat of proactive consumer stories that spark media interest and generate engaging social content
- Draft briefing notes for internal stakeholders
- Respond to incoming media queries
- Provide considered PR counsel to internal stakeholders so that expectations are appropriately managed
- Proactively stay across retail banking topics in the media and continually educate internal stakeholders on what’s making the new

**What we’re looking for**
- 7+ years’ experience in a PR or media related role
- Proven experience in managing vendors and governance.
- Passion for storytelling and an understanding of the entertainment landscape, content formats and cultural /content trends
- Desire to learn about our business and customers -all roles provide opportunities to contribute and add value through collaboration and proactive relationship building
- Desire to transform and improve the customer experience with the ‘ING brand experience’ being considered at every touchpoint

**What’s in it for you**
- ** Drop everything and learn with over 16,000 professional and personal development courses to choose from**:

- **Discounted ING Health Insurance**:

- ** An additional Rest Day to support your wellbeing**:

- ** An IMPACT day to volunteer on an approved sustainability activity**

**About Us**
At ING, we want to make life simpler and more worthwhile - for everyone who banks with us, for the people who work with us, and the community at large, too.

When you come to work at ING, you’re joining a team where individuality isn’t just accepted, it’s encouraged. We’ve built a culture that’s fun, friendly and supportive - it’s the kind of place where you can be yourself and make the most of whatever you have to offer.

We give people the freedom to think differently, take ownership of their work, and make great things happen. We’re here to help you get ahead. And with our global network, there’s plenty of scope to take your career in new directions, perhaps even ones you’ve never considered.

We are all about celebrating success and as a result we are proud to be a WGEA Employer of Choice for Gender Equality and a certified Family Inclusive workplace.

Sound like the kind of place you’d feel at home? We’d love to hear from you.

(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.)

**Applications close 9th August.**

**Before you apply

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