Head of Digital Experience

**Company Description**
Supporting millions of Aussies since 1988 with low fees and competitive long-term performance. Profits back to members, not shareholders

**Closing date: Thursday 24th April 2025**

Please note Rest does not accept speculative resumes from recruitment agencies
- ** Interim Role due to internal secondment until December 2025**:

- ** Lead the customer-facing digital enhancement journey**:

- ** Great company culture offering a hybrid work environment**

Established in 1988, Rest is one of Australia’s largest profit-to-member superannuation funds.

We support nearly two million members, with around $86 billion of funds under management and are recognised as a responsible investment leader*. We believe when members understand and engage with their super, they’re more likely to get a better retirement outcome.

Everything we do at Rest is underpinned by our values and behaviours, we want to Be Daring, Keep it Simple, Take Action and Have Grit. To put it simply we want our people to thrive and love the work they do.

The role of the Head of Digital Experience is a strategic leadership position that focuses on optimizing Rest’s customer-facing digital journeys. By defining and implement standards for digital excellence, partnering with Innovation & Transformation and business stakeholders to design seamless customer experiences.

Achieve increased member and employer satisfaction through improved "ease of use" scores, active engagement, and advocacy. Drive digital channel adoption in line with Rest’s strategy for scalable member engagement.
- Lead the team overseeing the digital services backlog to ensure that compliance requests are completed in a timely manner and discretionary requests align with overall business strategy
- Work across the Digital team and broader organisation to provide coaching, leadership, and support on digital experience and design, and facilitate alignment and efficiency between the teams.
- Demonstrate a keen understanding of the wider digital ecosystem and the role of digital Experience across owned channels and the broader digital ecosystem.
- Expert knowledge of tools and analytics platforms - This will be key to the design and implementation of the analytics strategy for owned channels, to ensure actionable insights can be derived from the tracking of end to end user journeys
- Lead the tracking and monitoring of performance against KPIs in owned digital channels to identify opportunities for improvement, working with the relevant Product Owners and the Brand & Content team to implement.
- Oversee an ongoing program of optimization and personalization to improve user experience and achievement of KPIs
- Help to grow awareness and understanding of best-practice digital delivery across Rest, inspiring teams to deliver outstanding and easy digital experiences and content.
- Manage the Digital team budget ensuring efficiency of spend
- Be a brand advocate and possess a good working knowledge of brand strategy to support the implementation of brand guidelines and visual identity
- Manage the delivery of digital solutions and experience by partners and agencies.
- Liaise closely with I&T on overall digital roadmap and plans.

**Qualifications**
- Tertiary qualifications in Digital, IT, Marketing or a relevant discipline, with extensive experience in designing and delivering digital experience solutions
- Proven expertise in managing digital service optimisation using Agile methodology, including experience with A/B testing and web analytics
- Strong technical understanding, including familiarity with HTML, CSS, JavaScript, and API integration
- Demonstrated ability to lead complex projects, manage large teams, and oversee budgetary performance
- Outstanding communication and presentation skills, with the ability to provide Board-level summaries
- Strategic thinker with advanced problem-solving skills and robust judgement
- Strong collaborative skills and experience in managing service providers

**Additional Information**
Our benefits have been designed so you can tailor your experience with us and include:

- Personal and professional development opportunities
- ** Hybrid working**:

- Purchase leave scheme and gender neutral 16 weeks paid parental leave
- Super Contribution Continuation for 12 Months of parental leave
- Linkedin Learning
- Income Protection Insurance
- Rest Excellence awards (peer recognition awards based on Rest’s values and behaviours)
- ** Rest Stops - meeting free breaks**
- Rest is committed to creating a flexible work environment and culture that embraces diversity, equity, and inclusion - where people feel welcome, safe to be themselves and inspired to do their best. _

**Please note only people with the right to work in Australia will be considered.**
- _Funds under management as at 30 June 2024. Rest is recognised as a _Responsible Investment Leader_ by the Responsible Investment Association Australia (RIAA) in its Responsible Investment