Apac B2B Existing Customer Marketing Manager

**About the Role**

You will be responsible for designing, launching, and scaling data-driven programs and growth campaigns that drive adoption, retention, and engagement for Uber for Business across APAC. With a deep understanding of customer marketing, you will develop hyper-local, insight-led campaigns that cater to diverse market needs while contributing to measurable business outcomes.

You will work cross-functionally with Local Ops, Global Strategy & Planning, Product and Engineering as well as with our Sales & Growth teams. A strong focus on premiumisation, user segmentation and incentive experimentation will be key to your success in delivering performance-driven campaigns.

You'll be customer obsessed and work tirelessly to understand our users and what regional channels we can leverage to influence them.

**The Impact You'll Have**
- End-to-End Campaign Management: Own the campaign roadmap, from ideation and audience targeting to A/B testing and working with our deployment team right through to analysis, and iteration, across multiple markets in APAC.
- Regional Strategy & Execution: Localize and scale proven tactics across markets; identify unique regional and country-level opportunities and audience segments to test and grow.
- Cross-Functional Collaboration: Serve as a strategic partner to regional and global stakeholders (Country and Regional GMs, StratOps, Local Ops, Global CRM, Product) to align marketing initiatives with business priorities and performance goals.
- Customer-Centric Program Design: Design lifecycle journeys that deliver relevance and value to business travellers, including loyalty programs (eg. Qantas Frequent Flyer) and premiumisation promotional campaigns.
- Product Launches & Growth Initiatives: Support on GTM strategies for regional product launches and feature rollouts. Collaborate with Product Marketing & Ops to design campaigns that drive awareness & adoption ensuring launches are leverages to increase usage across the region.
- Performance Analysis & Insight Sharing: Track and report on campaign effectiveness (e.g., Trip lift, Gross Booking impact, ROI), drawing insights to inform future strategies and share learnings globally.
- Audience Research & Personal Development: Spearhead regional research into the existing base, uncovering actionable insights to inform messaging, personas and use cases.
- Tooling & Operational Expertise: Build technical fluency in campaign tools to enhance campaign scalability, troubleshoot issues, and improve executional efficiency.

**The Experience You'll Bring**
- 5-7 years of experience in B2C and/or B2B CRM, lifecycle, or growth marketing, with a proven track record of driving measurable business results through end-to-end campaign execution
- Strong analytical skills with the ability to interpret data, draw insights, and translate them into action (e.g., A/B testing, ROI analysis, user segmentation)
- Experience managing multiple cross-functional projects in a fast-paced environment, balancing short-term performance goals with long-term strategic planning
- Demonstrated ability to collaborate with global and regional stakeholders, including Ops, Strategy, Product, and Engineering teams
- Excellent written and verbal communication skills, with experience presenting to senior stakeholders
- Comfort working with data - including interpreting dashboards, partnering with data teams, and basic SQL literacy
- Proficiency with a CRM marketing toolset or platforms (e.g., Salesforce Marketing Cloud, Braze, Hubspot, or equivalent)

**Bonus Points**:

- Pan APAC experience
- Fluent in English, with other languages an advantage.
- Localisation experience
- Industry (travel or delivery) experience
- Familiarity with loyalty programs, airport or travel marketing, or premium product positioning
- Database querying (SQL), data visualisation (Tableau) and database growth marketing skills