Digital Marketing Lead

**Description**:
The Role

Harness the power of digital marketing to help us inspire people to recycle We have ambitious targets to keep valuable resources out of oceans and landfills and transform them into resources that can be used again and again.

We are looking for an experienced, hands-on Digital Marketing Team Lead who can help us increase and sustain participation in one of Australia’s largest recycling schemes, Containers for Change. As the Digital Marketing Lead, you’ll play a key role in changing recycling behaviours in Australia and internationally as we expand our business.

Your Mission

Build a digital marketing Centre of Excellence for recycling schemes.

You’ll manage and grow a small team of marketing SMEs and external agencies to consistently deliver effective campaigns for our scheme partners and identify creative ways to build our brand and retain our customers.

You’ll work closely with Product Managers to continuously improve our MarTech ecosystem in a way that is scalable and efficient.

You’ll become the authority on our audience and help us to better understand what motivates them to recycle as an enduring habit.

Most importantly, you’ll help us build out our enterprise marketing automation capabilities. A key success factor of this role will be the ability to design, operate and execute a comprehensive marketing automation program.

Key responsibilities

Own our Marketing Automation channel via data investigation, customer profile analysis and segmentation; ensuring campaigns are designed and optimised for trackable conversions.

Manage the daily output of your team as you drive the acquisition, engagement, and retention of our customers and members.

Work together with your colleagues in brand and creative agencies to design and build highly creative campaigns and experiences.

Build marketing processes that can scale with our business and ensure every recycling partner receives exceptional service.

Build out and improve performance metrics and collaborate with Data Product Owners to produce meaningful marketing KPI reporting and deliver cross-channel performance reports with actionable insights.

Use exceptional data storytelling to communicate findings and make recommendations to stakeholders across our business and externally to our partners.

**Skills and Experiences**:
**About you**:

- 10+ years in digital marketing roles, including experience managing a small team of technical experts
- Experience leading a digital marketing team to provide marketing services to internal or external clients is highly valued but not mandatory
- Impeccable oral and written communication skills
- Experience managing, working with and presenting to senior stakeholders or clients
- Well-developed project planning and project management skills, particularly in costing projects, co-ordinating resources and services from a variety of internal and external functions, and successfully delivering against budget
- High competence working in the Agile method preferred
- Experience with marketing automation tools such as Braze or HubSpot. Experience with loyalty martech solutions is a bonus
- Our primary CMS is Drupal so it’s favourable if you’ve had a good level of exposure in the past
- Great to have: experience under the hood working with data in PowerBi and Snowflake

Why work with us?

You'll have a high level of autonomy in this role, with a real opportunity to make a difference and build out a team over time

We are a high performing team working for purpose - what we do positively impacts communities and the environment.

We offer flexible working arrangements to help you fit work around your life.

We are a remote workplace, offering a hybrid WFH / WFO arrangement.

Competitive salary packages.

About our parent company Container Exchange Services (CES)

Container Exchange Services (CES) is a joint venture between Coca-Cola Europacific Partners and Lion that was established to provide scalable and sustainable solutions for Container Deposit Schemes (CDS) in Australia and around the World. We power one of Australia’s largest recycling programs: Containers for Change.

We believe there is a better way to recycle that positively impacts individuals, communities and the environment. Our world-leading technology and service suite enables the circular lifecycle of a drink container, from purchase to collection, through to recycling and remanufacturing.

About our consumer brand Containers for Change

Containers for Change is a container deposit scheme, currently operating in QLD and WA, where people get 10c for each eligible drink container they return to refund points. Today, more than 4 billion containers have been recycled through the programs and $400m has been returned to the public, community groups, and charities.