Brand Manager

4 days ago

Sydney, Australia Goodman Fielder Full time

**Lead the brand vision and strategy for a leading FMCG organisation**:

- **Drive the brand growth agenda and innovation funnel**:

- **Deliver end to end complex cross functional projects across competitive categories**

**The what**:
We're on a journey to revolutionise our business, and we're looking for someone with a hunger for bringing our vision to life. You will be an integral member of the retail brand team, contributing to driving profitable growth across our well known and loved brands.

We need to think big, deliver fast, and lead collaboration of cross-functional teams to deliver strategic business initiatives while step changing the way we approach brand management today through agile marketing practices.

**The who**:
You're a passionate marketing specialist who wants to make a real impact. You see challenges as opportunities and seek ways to do things differently. You are a natural self-starter with strong persuasive skills and a consultative approach to problem solving. An outstanding communicator, your open, curious and collaborative nature inspires others to drive towards delivering your vision.

**What you'll do**:

- Lead the Execution of Brand Strategy - to drive growth, long term equity & consumer and shopper preference
- Lead product extension and renovation projects
- Execute high impact marketing campaigns to drive long & short-term uplifts
- Deliver the brand activation calendar, shopper activation strategy and integrated execution plans
- Align activation activities with Customer, Category and Brand strategies and align brand messages
- Input into the development of innovation plans for the brand

**What you need**:

- 4+ years of brand marketing experience gained within the FMCG/Consumer Goods industry
- Degree qualified in a relevant discipline - Business, Marketing, Communications highly regarded
- Proven experience in leading cross functional projects
- Experience in brand equity, digital, social and Shopper activation campaigns highly regarded
- Strong internal and external stakeholder management
- Excellent management and development of innovation pipeline
- Proficient with MS Office, IRI and Quantium with strong numeracy skills
- Strong communication, negotiation and organisational skills with genuine passion for the consumer foods industry

At Goodman Fielder, we don't just offer jobs - we offer long term careers.

For more information about us or to learn about other roles available at Goodman Fielder, please visit our careers page and register your details so that we can notify you of jobs which interest you.

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