Social Media Analyst

$100,512 to $112,622 p.a (HEW 7)
Fixed Term, Full time, Joondalup Campus
Open to ECU staff only
GROWTH, ENGAGEMENT AND MARKETING
DIGITAL MARKETING, EXPERIENCE, AND ANALYTICS
JOONDALUP CAMPUS
$100,512 to $112,622 PA (HEW 7) PLUS 17% SUPERANNUATION
FIXED TERM, MAY 2025 TO NOVEMBER 2026 (18 months maternity cover)
ECU STAFF ONLY
Context
When you join Edith Cowan University as a staff member, you become part of a diverse and talented team with one unique thing in common - the unwavering belief that creative thinking can create better futures. It’s why we always rank highly among the top Australian universities, from teaching quality to overall experience and support. And it’s what we instil in our students, so they can go on to change the world.
We foster an environment that gives our team the space and confidence to think creatively, built on collaboration and inclusivity with all the support and flexibility they need.
About you
You are an enthusiastic marketing and communications professional who enjoys working in a high-performing and collaborative team. You have a few years’ experience supporting the development of communications material and have a demonstrated understanding of organic social media strategies and relevant target markets. You are good at managing multiple projects and have strong attention to detail. You can deliver work on time and to a high standard. You enjoy building strong working relationships within your team, centre, and the wider ECU community.
You excel in managing priorities to meet deadlines and ensuring resources are effectively applied to the most impactful content.
You also demonstrate personal attributes that are congruent with the University’s values of Integrity, Respect, Rational Inquiry, Personal Excellence and Courage.
About the role
Reporting to the Digital Activation Manager, you will support a range of social media activities, including:
Developing, implementing, scheduling, and monitoring effective targeted social media content for a range of content pillars and themes.
Producing or sourcing relevant written, photo, video, and graphic design content that aligns with ECU’s brand style guides and is crafted to receive high audience engagement.
Undertake social media monitoring for engagement, moderation, and escalation.
Identifying social media trends and user-generated content, assessing its suitability for ECU’s brand, its alignment with our social media strategy, and our target audiences.
Analyse the performance of ECU’s main social media presences and make recommendations for required actions to improve engagement.
Work with ECU students to develop content suitable for our socials.
Show an aptitude for robust data analytics and a willingness to use native social media platforms, third-party social media management tools, job tracking software, and data visualisation tools.
Role Criteria
Relevant tertiary qualification or equivalent level of expertise gained from a combination of experience, training or professional accreditation.
Relevant experience coordinating and delivering a schedule of high-performing social media content, and a demonstrated understanding of social media strategies and relevant target audiences.
The ability to develop and maintain effective working relationships with internal and external stakeholders in a large and complex organisation, with a strong focus on excellent customer service.
Strong skills in developing social media content, including but not limited to written content, photography, videography, and graphic design, with demonstrated high levels of engagement. Provide examples if possible.
Effective communication skills and impeccable attention to detail.
Benefits & Remuneration
This full-time, fixed term position attracts remuneration of $100,512 to $112,622 per annum plus 17% University superannuation contribution.
ECU supports a work/life balance for staff. Benefits such as flexible working arrangements may also be negotiated to meet your personal circumstances.
ECU has an award-winning Health and Wellness Program and an extensive range of staff benefits across entertainment, financial, health, travel and consumer goods and services.
For information on the benefits of working at ECU, please visit our Employment Opportunities website.
Contact
How to Apply
Please submit your resume along with a statement (maximum of 2 pages) clearly addressing the 5 Role Criteria in this advert, providing clear examples of where you have demonstrated these capabilities.
Closing Date
Applications close Sunday, 4 May 2025 at 11:30pm AWST.
ECU is a diverse and inclusive workplace reflecting the differences in society. Specific strategies and initiatives are in place to address underrepresentation of specific groups. Applications are encouraged from suitably qualified people from all backgrounds. Aboriginal and Torres Strait Islander people are strongly encouraged to apply.
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