Manager - Marketing Automation Manager

**_Ready to shape the future of work?_**

**_ At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges._**

**_ If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment._**

**_ We are seeking a Marketing Automation Manager specialising in Adobe Experience Platform (AEP) to lead the orchestration, execution, and optimisation of cross-channel marketing campaigns and customer journeys. You’ll play a pivotal role in enhancing customer engagement across lifecycle journeys, leveraging data, technology, and creativity to deliver personalised, scalable campaigns. In this leadership role, you will manage a small team, drive best practices in marketing automation, and champion the adoption of AEP across marketing activities._**

**_ Responsibilities_**
- **_Strategy & Execution: Develop and execute multi-channel marketing automation strategies leveraging AEP’s capabilities, ensuring alignment with AMP’s business goals and customer experience standards._**:

- **_Strategy and Leadership: Develop and lead AMP’s marketing automation strategy across lifecycle stages._**:

- **_Partner with cross-functional teams (Martech, Data, CX, Product, and Digital) to align automation initiatives with business goals._**:

- **_Mentor and guide junior team members and foster a culture of experimentation and continuous improvement._**:

- **_Campaign Operations: Oversee the end-to-end delivery of automated campaigns and customer journeys (segmentation, personalisation, orchestration, testing, and reporting) using AEP and associated Martech tools._**:

- **_Collaboration: Partner with stakeholders from Marketing, Data, Technology, and Compliance to design data-driven journeys and ensure marketing automation processes are efficient, scalable, and compliant._**:

- **_Measurement & Optimisation: Monitor campaign performance, analyse results, and drive ongoing optimisation to improve ROI and customer outcomes._**:

- **_Process Improvement: Identify, recommend, and implement enhancements to marketing automation processes, workflows, and governance._**:

- **_Knowledge Sharing: Promote AEP best practices and mentor team members and stakeholders to uplift organisational capability_**

**_ Qualifications we seek in you_**

**_ Minimum Qualifications_**
- **_Relevant years’ experience in marketing automation, campaign management, or Martech roles, with at least 2 years leading or mentoring a team._**:

- **_Hands-on expertise with Adobe Experience Platform (AEP), including AJO, CJA. Target RTCDP._**

**_ Preferred Qualifications/ Skills_**
- **_Strong understanding of customer lifecycle marketing, segmentation, and personalisation._**:

- **_Experience working with data teams and using analytics to drive decisions._**:

- **_Excellent stakeholder management and communication skills._**:

- **_Passion for technology, customer experience, and continuous learning._**:

- **_Background in financial services or another regulated industry is advantageous_**

**_ Why join Genpact?_**
- **_Be a transformation leader - Work at the cutting edge of AI, automation, and digital innovation_**:

- **_Make an impact - Drive change for global enterprises and solve business challenges that matter_**:

- **_Accelerate your career - Get hands-on experience, mentorship, and continuous learning opportunities_**:

- **_Work with the best - Join 140,000+ bold thinkers and problem-solvers who push boundaries every day_**:

- **_Thrive in a values-driven culture - Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress_**

**_ Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up._**

**_ Let’s build tomorrow together._**

**_ Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that_**

**_Job_**_Manager_

**_ Primary Location_**_Australia-Sydney_

**_ Schedule_**_Full-time_

**_ Education Level_**_Bachelor's / Graduation / Equivalent_

**_ Job Posting_**_Oct 2, 2025, 4:30:31 AM_

**_ Unposting Date_**_Dec 1, 2025, 12:29:00 PM_
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