Retail Media Lead

1 week ago


Sydney, Australia Unilever Full time

Who we are?

On any given day, 2.5 billion people globally use Unilever products to feel good, look good and get more out of life. Our products range from 400+ brands which include Dove, Lynx, Omo, Surf alongside innovative, and purpose-led brands like Ben & Jerry’s, Streets, Continental and many more, giving us a unique place in the lives of people all over the world.

A job at Unilever is a career made by you, with development opportunities, benefits and a working culture that embraces diversity and hybrid working. We have a proud heritage in Australia since 1919 and a thriving, sustainable business today, so there's never been a better time to join us.

Digital is changing everything about how consumer goods companies go to market. Retail media has become a critical component of the shopper journey and quickly become one of Unilever's most significant channels of investment. This is an important role that will contribute to elevating Unilever's retail media game in the new Compass Organization.

We are looking for a Retail Media Lead. This role will be reporting to the Senior Media Manager, responsible for planning, execution, and optimization of retail media investments for all UL Business Unit Categories (Personal Care, Beauty, Home Care, Nutrition & Ice Cream) at key e-retail accounts. This is a critical role balancing understanding of our retail customer's priorities and passion for excellence in performance management.

Role Responsibilities:
- Your mastery of the Customer's priorities, business process/calendar and retail media networks unlock Unilever's ability to land its plans with the fullest impact for the shopper end to end- You will be expected to understand and articulate industry and customers insights, business results & investment needs- You will co-lead Retail Media JBPs for all Bus and retailers- This is your opportunity to drive more impact from retail media investment ($14M+) & deliver expertise to our customers that matches their capability in this space- You will create DSP, search, programmatic strategies for e-retail media partners & execute with the media agency- Interface with Customer Retail Media teams- Align with CSP & CBD on appropriate level of spend in Retail Media- Negotiate retail media leveraging one UL investment- Integrate media & retail media across the path to purchase- Plan & own retail media plan by BG in consultation with brand & customer strategy- Drive optimisation (in flight and ongoing) of retail media- Lead Retail Media reporting & effectiveness- You LOVE Digital Marketing with expertise in retail media, driving results through rigorous audience and investment optimization.- You will champion an iterative way of working that enables continuous improvement - encouraging marketing that is fun, learns from failures and innovates every day to elevate Unilever's capabilities and execution- You are a DOT connector, fostering customer intimacy by docking with field shopper marketing peers as a member of squads when required- Fully integrated into the Digital Hub to drive excellence in media planning, execution, and optimization- Relationships: Develop strong relationships with key contacts including agency partners, shopper marketing digital, content team & sale teams to deliver against brand/portfolio objectives in retail media- Performance management: partner with measurement team, digital commerce and media optimization teams to iteratively improve retail media investment performance- Agency management: leadership and collaboration with shopper and media agency partners to ensure accountability & delivery on requirements

Does this sound like You- Bachelor's degree in marketing or related field; Master's degree preferred- A minimum of 4 years of experience of Media with Digital Marketing or eCommerce landscape- Good knowledge of e-commerce retailers & media strategies- Strong business and analytical acumen- Leading knowledge and track record of success with data driven marketing- Ability to lead cross functional teams to deliver complex, inter-disciplinary and often global Digital projects- Strong influencing capability and emotional intelligence- Resolve and commitment to deliver with accountability and responsibility

What awaits you at Unilever

The core of Unilever’s culture is captured as Human, Purposeful, Accountable. You will be joining a dynamic, flexible, and inspiring work environment that truly cares about your wellbeing, values what you do and celebrates your success.

This is your opportunity to be part of a purpose-led business and a global community where you can progress your career both locally and internationally. You will also benefit from amazing discounts on external company products, attractive employee referral reward program amongst other benefits.

This is a great opportunity to work within an iconic and global organisation. We have gained our reputation as one of the world's most admired employers by providing an environment where



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