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Marketing Automation

2 weeks ago

Sydney, Australia SBS Full time

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.

**About Us**

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.

Our purpose, for the last 40 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

**The Role**

Are you accomplished at segmenting, developing insight, and reaching
engaged audiences, with Adobe Campaign?

Maybe you'd like to see how your work lands with audiences over
time-frames longer than those allowed by the average promotion, or
agency engagement?

Perhaps you want better scope to design intelligent and innovative
approaches to achieving stronger engagement, or, a clearer path to
advancing your career in Digital Marketing in a supportive organisation?

Reporting to the CRM Manager, this role will see you design
and implement innovative campaign logic and lead workshops as a Subject
Matter Expert.
- Work on a wide range of campaign programs connecting
subscribers with our unique, brilliant and engaging streaming content.
- Join a growing, dedicated team with a clear focus on marketing
automation, and a rich and diverse subscriber landscape.
- Develop workflows and processes that leverage rich data and
content.
- Increase scope by adding campaign features using Adobe
Analytics, CDP, Target, AJO and other products in Experience Cloud.
- Through brainstorming sessions with leadership, and other
teams across marketing, technical, product and data, you will learn to
identify opportunities, making recommendations, optimising metrics, and
insight.
- Build marketing automation that will drive subscriber programs
to new heights

SBS is a flexible workplace, if you have specific flexibility needs,
conversation with us.

**About you**

You need to have at least one year of experience building programs in
Adobe Campaign, and can demonstrate your ability to:
Design meaningful experiences for program subscribers and make recommendations to optimise programs
- Make ongoing improvements in campaign workflows, and
deliverability
- Enhance new and existing data points, improve attribution,
personalisation, etc.
- Measure program concepts and methods, subscriber experience,
developed insight and effects
- Maintain and manage lists and databases
- Use SQL
- Problem solve, train and collaborate with others, and share knowledge
- Clearly articulate complex technical designs to non-technical
stakeholders
- Work with, and present to, people at all levels

Whilst not critical any of the following areas would also be highly
regarded:
'¢ Adobe Experience Cloud, Adobe Target, CDP, DMP, AEP, Analytics
'¢ Marketing Automation platform development
'¢ Coordinated multi-channel automation (web, mobile notifications, social messaging)
'¢ Automation in other e-commerce, CRM, ETL, ERP, CMS, and other
platforms
'¢ Developed capabilities and connecting systems through interfaces JSON, REST, XML, etc.
'¢ SEM: Working with cookies and trackers, web analytics
'¢ Display advertising, re-targeting and A/B Testing
'¢ Web and HTML programming, scripting, and/or other types of programming Service Management

**Some of the reasons to consider working with us**
- The people We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work, you’ll be part of one of the most inclusive companies in Australia
- The culture and the engagement of our workforce SBS is ranked in the top 25% of all media companies for employee engagement
- We’re agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 40 years and our future is packed with many more exciting developments
- We also love to promote from within We have allocated training funds to do just that and help bridge the gaps when moving from role to role.

For other opportunities within our organisation please visit our careers website SBS Careers - Working at SBS

**Reasonable adjustments