SEO Manager

Great opportunity within our Qantas Digital business unit
- Challenging opportunity to innovate and drive change through technology
- Full-time permanent position based at our Head Office in Mascot

We’ve always been pioneers, and we’re proud to see that spirit in our people today. Our resilience has helped us through good and tough times, and it still drives us to keep pushing the challenging expectations today. Our corporate functions include Corporate Affairs, Public Company, Legal, Finance, Treasury, Industrial Relations, IT, Sustainability, People and Customer, supporting the CEO in making Qantas a market leading, global organisation.

As the SEO Manager, you will be responsible for taking the initiative in helping Senior Management in developing a strong enterprise-level SEO foundation for Qantas now and into the future.

This role will collaborate with teams across the business to remediate and optimise the Qantas search experience, implementing best-in-class on-page and off-page SEO practices; to drive better customer experiences and increase quality lead generation.

Key responsibilities of this role will include:

- Identify, plan, and execute an on-page and off-page SEO strategy for Qantas (Airline) with the aim to improve user experience, drive quality leads to the site and optimise performance
- Conduct in-depth search intent and keyword research tasks to look for optimisation opportunities and drive valuable customer experiences to the site
- Perform ongoing analysis and insights across SEO activities and competitors. Benchmark and measure SEO performance and use data to drive recommendations, drive product development and inform content strategies
- Report on the effectiveness of SEO activities to senior stakeholders
- Work closely with content authors, producers, marketing and product owners in producing and writing content that is optimised for user’s and search engines (not just Google)
- Help to develop a content strategy framework with practical recommendations across on-page and off-page best practices
- Help to remediate, triage and resolve technical SEO issues that have been identified by the technical lead
- Stay up to date on industry trends, algorithm updates and help to drive Qantas forwards by building future-led SEO strategies in areas such as Visual Search (e.g. Google Lens) and Voice Search

You’ll have:

- Minimum 3+ years’ of experience, working in a similar position (in-house or agency)
- A deep knowledge and understanding of on-page and off-page SEO best practices, strategies across English and International markets, social networks and marketing channels
- Excellent analytical skills with the ability to make data-led decisions and recommendations to inform decisions and recommendations
- Advanced Excel and experience with Google Analytics and Adobe Analytics, desirable
- Strong oral and written communication skills with an understanding of Readability measurement (Flesch-Kincaid scales), Accessibility and writing for different users/personas desirable
- Ability to manage and prioritise projects and tasks effectively
- Functional knowledge and understanding of Content Management Systems, HTML, CSS and JavaScript
- A good understanding of technical SEO and core web vitals
- Experience using SEO tools such as Google Search Console, Bing Webmasters, Naver Webmasters, Google Search Ads, SEMRush, Ahrefs, ScreamingFrog
- Self-motivated to work autonomously, with great client and relationship management
- Keep across the latest trends, algorithm updates and user behaviours with regards to search and travel
- Why Qantas?_
- You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully._
- There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us - so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless._
- The Qantas employee benefits program offers amazing benefits that extend well beyond travel._
- _ We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays._
- _ We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave and the option to purchase additional paid leave for eligible employees._
- _ We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, ins