
Media Strategy Account Executive, Afterpay
2 weeks ago
Join a movement in which everyone can win. We started a movement in which everyone can win - shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.
Founded five years ago in Sydney, Australia, Afterpay has over 11 million active customers globally and more than 64,000 of the world's best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi's, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins.
Afterpay is completely free for customers who pay on time - helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.
We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.
**The Role**
Global Ecosystem Sales is one of the core growth engines for Block Inc.'s Afterpay, Cash App, and Square businesses. We are building the future of fintech advertising through our Commerce Media Network, Ads, and Affiliate payments businesses.
We are seeking a hybrid sales and media planning leader to join our Australia / New Zealand business. This role is pivotal to scaling the Afterpay Media Network by marrying media sales expertise with deep knowledge of programmatic and social media planning, trading, and execution.
This is a highly collaborative and cross-functional role, suited for someone who thrives in ambiguous, fast-paced environments, and has a strong strategic mindset blended with hands-on campaign and platform fluency.
**You Will**
- Drive strategic revenue growth by identifying full-funnel programmatic and social opportunities for merchants across the Afterpay Media Network.
- Lead end-to-end solution design for omnichannel campaigns, spanning programmatic display, video, Connected TV, audio, digital out-of-home (DOOH), and paid social platforms.
- Collaborate with internal programmatic and trading specialists to translate merchant goals into addressable media plans with clearly measurable outcomes.
- Serve as the cross-channel media advisor to merchants, especially those newer to retail media and fintech environments.
- Partner with BNPL sales and account managers to deliver joint pitches, proposals, and quarterly business reviews, ensuring alignment between commerce goals and media strategy.
- Provide media forecasting and pacing support, ensuring budgets are effectively distributed and optimized across platforms (e.g., DSPs, Meta Ads Manager, TikTok for Business, etc.).
- Lead sales conversations with both agency trading teams and brand-direct buyers, especially in the context of audience extension and first-party data activation.
- Translate performance metrics into actionable insights and upweight recommendations, incorporating A/B testing, creative optimization, and media mix modeling.
- Contribute to the development of new media products, packages, and case studies, advocating for client needs across product, engineering, and marketing.
- Support the evolution of our sales playbook to better integrate media trading, inventory strategy, and audience segmentation into merchant conversations.
**You Have**
- 6+ years of experience in media strategy, programmatic sales, paid social, or digital advertising, preferably within a Retail Media Network, DSP, SSP, or full-service agency.
- Proven experience crafting omnichannel media strategies, including programmatic display/video, paid social (Meta, TikTok, Pinterest), CTV, and dynamic creative.
- Deep understanding of trading mechanics (e.g., CPM/CPC/CPA dynamics), inventory sourcing, DSP/SSP ecosystems, audience targeting, and measurement frameworks (incrementality, MTA, brand lift).
- Familiarity with first-party data monetization and the retail media planning lifecycle, including shopper insights, co-branded creative, and post-campaign analytics.
- Track record of meeting/exceeding sales targets through collaborative and solution-oriented selling.
- Comfort presenting media plans and decks to senior brand stakeholders and agencies, withvthe ability to flex between strategic narrative and technical detail.
- Hands-on experience using programmatic, social and other media buying tools (e.g. Yahoo DSP, Meta, TikTok, and other platforms).
- Experience working with media agencies and programmatic trading desks is strongly preferred.
- A Bachelor's degree in business, marketing, communications, or equivalent relevant experience.
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