Account Manager, Smb

5 days ago

Sydney, Australia TikTok Full time

Responsibilities
About TikTok

Position Overview
TikTok's SMB (Small and Midsize Business) Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok.

**Responsibilities**:

- Manage 50-80 SMB accounts to improve their performance and drive revenue growth;
- Monitor the performance of client accounts. Communicate with clients in when unusual spend fluctuation happens to defend revenue or discover new growth opportunity;
- Analyse performance to priority accounts (problematic or top-tier advertiser) and create optimisation strategies and sell through. Optimisation goals include:

- Account scale up
- General creative tips and best practices
- Bidding/Budget/targeting recommendations
- Communicate top-up/budget increase with advertisers and encourage them to increase investment on TikTok ads;
- Able to identify high-value opportunities and low-hanging fruit;
- Remove ad review blockers for advertisers. Communicate effectively with customers and internally stakeholders(ads review, finance, product etc.) to ensure good customer experience;
- Collaborate with internal resources (POC/Data/self-service PM/Ads platform/Ads delivery/Sales CRM platform) to develop product features/tools/delivery/account management strategy that empower SMB customers and enhance AM work efficiency.

**Qualifications**:

- Minimum 3 years experience as an Account Manager in digital advertising/tech industry;
- Strong learning ability and ability to analyse data and identify insights to assess campaign performance;
- Strong attention to detail and a proven ability to manage multiple and conflicting priorities and meeting deadlines;
- Experience working in a fast-paced, client-facing technical services environment supporting web-based products;
- Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders;
- Self-starter, a fast learner who has critical thinking;
- Bachelor's degree or equivalent tertiary qualification.

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