Social and Content Manager

**We're hiring a Social & Content Manger based in Sydney**
- Are you a creative powerhouse who lives and breathes social media? Do you have a sixth sense for viral content, a camera roll full of inspiration, and a passion for building communities that actually connect? Dreaming of working with a thriving, fast-growing global brand that’s digital-first and bursting with creative potential.

**Who We Are**

We’re a fast-growing, digital-first brand driven by creativity, content, and community. Currently active in seven countries with several new markets on the horizon, we’re entering an exciting phase of rapid expansion. As we kick off a bold brand evolution and prepare to launch an ambitious wave of new products, we’re assembling the team that will help bring it all to life.

**The Role**

As our Social and Content Manager you’ll be the heart and voice of our brand online. You’ll lead our social presence, own our content calendar, and create scroll-stopping, saveable, shareable content across platforms. You’ll work across paid and organic, video and static, feed and stories - bringing bold ideas to life with a strategic mindset. If you’re hungry to grow, this role is also a direct pathway to a Marketing Manager position - with mentorship, leadership opportunities, and exposure to every corner of the marketing function

**What You’ll Be Doing**
- Develop and execute an organic content calendar that drives engagement and follower growth.
- Take full ownership of content ideation and execution - generate creative concepts and bring them to life across multiple formats and platforms for both paid and organic.
- Proactively identify trends, audience insights, and event moments to produce scroll-stopping content that elevates our brand and drives engagement.
- Shoot, edit, and deliver high-quality content using existing brand assets and new material, continually pushing creative boundaries.
- Brief creative to agency partners for paid content production, oversee execution, and analyse results to optimise performance.
- Write compelling, on-brand copy for social media, ads, and other marketing materials to support product and brand storytelling.
- Collaborate with freelancers and content creators as needed to scale content production.
- Drive expansion into new social platforms and emerging channels.
- Utilise brand partnerships, content creators, giveaways and other mechanisms to grow followers and drive engagement.
- Partner with external creatives, content agencies, and collaborators as needed to scale content production.

**Who You Are**
- You’ve got over a few years experience in social and content creator roles in the digital space.
- You’re ambitious, eager to lead, and motivated to grow into a Marketing Manager role in the near future.
- You’re a TikTok + IG Reels native who loves jumping on trends and creating with speed.
- You’re strategic, yet scrappy and love executing - equally comfy filming lo-fi UGC as you are crafting campaign messaging
- You have a natural eye for design and brand and strong storytelling instincts
- You’re proactive, solutions-focused, and love owning your projects end-to-end
- Bonus: Prior experience in parenting, wellness, or lifestyle sector.

**Why Join Us?**
- Direct access to leadership CEO and Founders.
- Grow with us: This role is designed as a stepping stone to Marketing Manager
- Global reach: Join a brand already loved in 7+ countries with big launches ahead
- Shaping what’s next: Be part of a brand relaunch and product expansion, collaborating with a passionate, dynamic team
- Creative freedom: You’ll lead content - and have space to test, learn and thrive
- Supportive team: Work directly with the Head of Marketing, CEO, and Founders
- Purpose-led: Be part of a brand that’s truly changing family life for the better
- Flexible hybrid setup based in Sydney that supports creative autonomyPay: $70,000.00 - $90,000.00 per year

Work Location: In person