Customer Data Analyst

2 days ago

Melbourne, Australia Country Road Group Full time

**Job no**: 997139
**Work type**: Full-Time
**Location**: Melbourne - CBD & Inner
**Categories**: Digital

**_Purpose_**

Supports the analysis of customer data to provide insights that help drive customer engagement, retention, and loyalty strategies across the Country Road Group Customer & Digital team. This role works closely with teams across Marketing, Loyalty, and Customer Engagement to gather and interpret data, helping to inform day-to-day decision-making and longer-term strategy.

Ensure that customer data is accurately captured, organised, and analysed to inform key business strategies. The role involves extensive use of SQL for querying data, alongside tools like Google Analytics, Tableau, and Google Data Studio to create reports and visualisations.

**_ Key Accountabilities_**
- Perform detailed customer data analysis using SQL to extract actionable insights from large datasets- Support the creation of dashboards and reports in Tableau and Google Data Studio, ensuring data accuracy and relevance for key stakeholders
- Collaborate with the Senior Customer Analyst and IT Data Team to ensure data is correctly processed and available for analysis at different stages of the data lifecycle.
- Assist with the design and maintenance of reports and dashboards using tools like Tableau and Google Data Studio to visualise key metrics, campaign performance, and customer behaviour trends.
- Assist in customer segmentation analysis and reporting on key customer metrics such as lifetime value (CLV) and churn.
- Partner with the IT Data Team to ensure that data pipelines are running efficiently and data is accurate for reporting purposes.

**_Key Capabilities_**
- Bachelor’s degree in Data Analytics, Marketing, Statistics, Business, or a related field- Experience in data analysis, customer analytics, or a related role, preferably within marketing or customer engagement environments.- Familiarity with reporting tools such as Google Analytics, Tableau, and Google Data Studio.- Experience with basic customer data analysis, including segmentation, campaign analysis, and customer behaviour reporting.- Understanding of data privacy regulations (e.g., GDPR, CCPA) and ensuring compliance in data collection and reporting.
- Proficiency in SQL for querying data, with the ability to write complex queries to extract insights from large datasets.
- Basic knowledge of Google Analytics, experience using Google Data Studio and Tableau

**_Why work for CRG?_**

The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:

- Generous employee discounts across our House of Brands
- Seasonal clothing allowance
- An additional day of leave for your birthday
- An Industry leading Parental Leave Program
- Flexible working arrangements to support work/life balance
- Annual learning calendar to support the ongoing development of our team
- Support community partnerships across our Corporate Social Responsibility Program
- We are committed to operating ethically, sustainably, and responsibly.

**Advertised**: 10 Feb 2025 AUS Eastern Daylight Time
**Applications close**: 10 Mar 2025 AUS Eastern Daylight Time

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