Brand & Content Specialist

**Get exposure to both Brand and Content**:

- **Join an award winning Fund Manager**:

- **Hybrid Working - Flexible work options**

Join our Brand and Content team where you can create and develop Rests social media content as well as driving our Brand Strategy.**About Us**

As one of Australia’s largest profit-to member superannuation funds, our mission is to help our members achieve their personal best retirement outcomes. Rest supports over 129,000 contributing employers, around 1.9 million members and has more than $67 billion of funds under management.
- At Rest we believe small actions can make a big difference, everything we do is underpinned by our values; The Rest Effect.
- We want our People to thrive and develop in our growing environment, who encourage open and diverse thinking, collaboration, innovation and high performance whilst having our Members at the forefront of everything we do.**About the Job**

The Brand & Content team is responsible for developing and refining the Rest brand strategy and delivering integrated communications to drive awareness and consideration for the brand as well as to help drive member advocacy. The team also executes on key acquisition and retention activity.
- As Brand and Content Specialist, you will be responsible for the development and creation of Rest’s social content and calendar to meet Member Engagement’s goals across Rest’s social channels. And support the delivery of ‘through the line’ campaigns across multiple marketing channels e.g digital, traditional, social.-
**Key Responsibilities Include**:

- You will develop and deliver effective content for Rest’s members that’s consistent with the Rest brand strategy
- Manage Rest’s social media presence, organic and paid. Work with the Senior Content Manager to define principles and guidelines for Rest’s social media servicing, (managed by CNX) and provide content / responses where necessary
- Work closely with internal stakeholders, internal creative studio and/or agency partners to deliver best-in-class content and campaigns
- Leverage analytics and member segment insights to inform content and ensure that Rest member’s experience is optimal.
- Support internal launches of campaign activity
- Manage project timelines and agreed budgets, including those of agency partners.
- Work with Senior Brand Manager and alongside colleagues to ensure excellence in campaign implementation using evaluation, reporting & ongoing optimisation.
- Be a brand champion, working cross-functionally to inspire and coach other teams about the Rest brand. Ensuring consistency of brand, tone of voice and messaging across all member touchpoints.
- You will have the ability to build strong relationships with internal and external stakeholders.

**About You**:

- Demonstrated marketing experience, ideally in financial services or in another highly regulated industry.
- Experience in social content, Brand marketing and/or digital.
- Solid end-to-end marketing campaign management experience and a proven track record of results.
- Strong brief writing skills specifically geared towards an insight-driven approach.
- Strong skills in creative evaluation, including providing feedback on creative (to agency or internal staff) and the use of market research and experimental testing (e.g. A/B testing) to evaluate creative and copy.
- Experience in managing marketing effectiveness through campaigns metrics, developing and delivering against KPIs.
- Experienced stakeholder management, ability to influence and collaborate at all levels.

**Benefits**

Our benefits have been designed so you can tailor your experience with us, we value you and your hard work, offering inclusive wellbeing and reward benefits.- Personal and professional development opportunities
- Hybrid working - Work to suit your lifestyle
- Purchase leave scheme and gender neutral 16 weeks paid parental leave
- Super Contribution Continuation for 12 Months of parental leave
- Meeting free breaks (Rest stops)
- Income Protection Insurance
- Rest Effect Excellence awards (Values Award)

And many more-
- Rest is committed to creating a flexible hybrid work environment that values diversity, equity and inclusion. As an organisation, we are committed to building and maintaining a diverse and inclusive culture where people feel welcome and inspired to do their best, regardless of any characteristic they may have._
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- We actively seek a wide range of diverse employees, as we value individual differences in gender, ethnicity, orientation, age, background, geographical/rural/remote location, disrupted work history due to career or other breaks and abilities, because of the value and cognitive diversity they bring to our workplace and are passionate about having diversity of thought._
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- For a confidential discussion about the role and any reasonable physical adjustments and/or flexible workstation requirements or would like to hear more on our Diversity and I