Marketing Manager

1 week ago

Melbourne, Australia INEOS Automotive Full time

INEOS Automotive - Grenadier - Built On Purpose

Story so far

Since Sir Jim Ratcliffe announced Project Grenadier in 2017, our team at INEOS Automotive has grown rapidly. From a start-up to the scaled business we are now, we’ve hit some huge milestones along the way. Despite some global challenges, we brought our first vehicle, the INEOS Grenadier, from a vision to prototype and to market in just five years. And now, as the first customer deliveries of our INEOS Grenadier have begun, we look to the future with our first all-electric vehicle.

People and Culture

With around 1500 employees, 10 locations and 44 nationalities, we’re an international team working together to challenge the ordinary. We welcome people who mirror our values: Spirit of ownership, who take responsibility and make things happen. Delivering quality work, with ambition to deliver outstanding results and who have a community mindset, believing together everyone achieves more. Creativity and initiative are encouraged to support your career development.

We’re doing things differently.

If this sounds like you, let’s talk.

**Marketing Manager**

Working closely alongside the Head of Sales & Marketing Asia Pacific, the Head of Marketing Communication in Head Office as well as wider Commercial team this role is expected to develop, implement and deliver the Marketing & Communications strategy for Australia and New Zealand. While the general strategy should be largely in line with the global strategy the role holder is expected to come up with and develop individual approaches based on the requirements of the Australia New Zealand target markets. The role is accountable for all fields of marketing.

**Responsibilities include (but are not limited to)**:

- Adapt the global marketing strategy to fulfil the requirements of the Australia New Zealand markets for the product and the brand Grenadier to start of production and beyond, consistent with brand values
- Based on prior experience, develop relationships with key opinion leaders in the Australia New Zealand media across the three categories of automotive, business and lifestyle
- Support the development of the INEOS corporate internal and external communications plan in Australia New Zealand
- Manage the content quality for external communication material in Australia New Zealand, especially through traditional channels
- Provide guidance for broader Asia Pacific Region indirect markets / importer marketing activities

**What we are looking for**:

- Experience in brand building of a new brand is highly desirable
- Marketing Communications and Media experience in a B2C environment
- Managed substantial budgets
- Experience co-ordinating agencies to successfully complete multiple projects

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